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	<title>Digital Daily &#187; mini-notebooks</title>
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	<description>by John Paczkowski</description>
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		<title>Economic Crisis Drives Notebook "Rightsizing"</title>
		<link>http://digitaldaily.allthingsd.com/20081015/economic-crisis-drives-notebook-rightsizing/</link>
		<comments>http://digitaldaily.allthingsd.com/20081015/economic-crisis-drives-notebook-rightsizing/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 13:30:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[EMEA]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[home market]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Mika Kitagawa]]></category>
		<category><![CDATA[mini-notebooks]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[personal computer]]></category>
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		<category><![CDATA[third quarter]]></category>
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		<description><![CDATA[At first glance, the growth of the global personal computer market during the third quarter would seem to belie any notion of a vast economic downturn. Despite the financial crisis gripping Wall Street, PC shipments increased 15 percent from the third quarter of 2007 to the third quarter of 2008, according to Gartner.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/teeny.jpg" alt="" title="teeny" width="111" height="87" class="alignright size-full wp-image-6800" />At first glance, the growth of the global personal computer market  during the third quarter would seem to belie any notion of a vast economic downturn. Despite the financial crisis gripping Wall Street, <a href="http://www.infoworld.com/article/08/10/15/Minilaptops_sell_faster_during_economic_crisis_1.html">PC shipments increased 15 percent</a> from the third quarter of 2007 to the third quarter of 2008, according to Gartner (IT).  </p>
<p>Still, the PC industry is feeling the effect of the economic meltdown. &#8220;The U.S. home market saw definite softness,&#8221; said Gartner analyst Mika Kitagawa. &#8220;The global PC market finally felt the impact from global economic downturn.&#8221;</p>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/pc.jpg" alt="" title="pc" width="350" height="333" class="aligncenter size-full wp-image-6795" /></p>
<p>The fastest growing computer segment in the quarter: mini-notebooks. “The mini-notebook segment experienced strong growth in the global PC, led by robust growth in the Europe, Middle East and Africa (EMEA) region,” <a href="http://www.gartner.com/it/page.jsp?id=777613">said Kitagawa</a>. “In the North America market, the economic crunch created more interest in the sub-$500 segment. Because the mini-notebook is still a new segment, it is too early to determine if the emerging segment created new market opportunities or if it cannibalized lower priced systems.”</p>
<p>Seems the volatility in the world&#8217;s economy hasn&#8217;t undermined interest in new PCs so much as refocused it on a new category.</p>
<p>One last point worth noting here, in light of Tuesday MacBook event. Apple (AAPL) continues to exceed industry growth in laptop sales. As Apple COO Tim Cook noted yesterday, &#8220;Several quarters in a row, we&#8217;ve been growing two to three times the market growth.&#8221;</p>
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