Google began using billboard advertising for the first time earlier this month, though it may not have needed to. Because according to Millward Brown Optimor, the Google brand is the most well known and valuable brand in the world.
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No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands.
According to the market research firm’s assessment of [...]
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