Thursday, June 4, 2009
Google and the Evolution of Search II: Cheating the System
Google’s objective evaluation and ranking of Web sites is to some extent defined by subjective reasoning of a collective human intelligence. And so it must be if Google is to continue returning search results that we perceive to be the “best” answers to our search queries. In the second of three interviews, Google software engineer Matt Cutts talks about the role of human evaluators in counteracting spam.




