With just days to go before the 25th Macworld Conference & Expo in San Francisco kicks off Tuesday morning, speculation about what Apple may or may not unveil during senior vice president Philip Schiller’s keynote address is mounting. Among the rumored possibilities: a preview of Snow Leopard, a long-overdue update to the Mac Mini, new iMacs and perhaps an appearance by CEO Steve Jobs himself.
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On Dec. 30, with just a couple of hours left in the penultimate trading session of the year, Apple’s shares hit $87.99 and seemed to be well on their way back to $90. But before they could break $88, claims that Steve Jobs’s declining health is the real reason the Apple CEO won’t deliver the keynote at Macworld 2009 cut the legs out from under them. The rumor was quickly dismissed, but not before AAPL plunged to $85.04.
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Adieu, Apple Expo 
Apple Expo Paris is no more. Reed Exhibitions, which organizes the event, confirmed today that the annual trade show has been canceled for 2009. News of the cancellation follows the announcement of Apple’s withdrawal from Macworld Expo Tuesday.
Apple CEO Steve Jobs’s 11th-hour withdrawal from Macworld has prompted all manner of concern for his health. But Jobs is fine, says Apple. Which means it’s Macworld that’s suddenly fallen ill. How can it survive when its single largest exhibitor says the show simply doesn’t matter anymore? Did Apple just kill Macworld?
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Told that Macworld Expo 2009 will be Apple’s last, and the first that CEO Steve Jobs does not keynote, investors behaved much as you’d imagine, dragging the company’s shares into the mud in after-hours trading. Fueling the panic: obvious concerns about Jobs’s well-being. And, of course, speculation that Macworld is likely to disappoint devotees hoping for the introduction of some insanely great new product. But would Apple really send Senior VP Phil Schiller out onto the Macworld stage without a cool new product to introduce?
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Dissapointing news for the Mac faithful and anyone who’s ever seen Apple CEO Steve Jobs deliver his annual Macworld keynote address. Macworld Expo 2009 will be the first such event that Jobs will not keynote and the last the company will attend.
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Perhaps Macworld Expo 2009 will have its “one more thing” after all. In a note to clients this morning, Ezra Gottheil of Technology Business Research speculates that Apple will indeed launch a new product category at Macworld in early January. A netbook.
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Apple may not announce any new product categories at MacWorld come January, but it will uncrate an update to at least one old one: the Mac Mini. An “Apple corporate employee” tells Wired that the diminutive desktop has received a long overdue upgrade that’s to be revealed at the annual expo.
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