The new iMacs boast LED-backlit 21.5- and 27-inch widescreen displays in an edge-to-edge glass design and all aluminum enclosure. They’re available with Intel (INTC) Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for even better performance. The low-end model is priced at $1,199, the same as the past generation, but its high-end sibling is now $200 cheaper, at $1,999.

The new MacBook features an 13.3-inch LED backlit display, a multitouch trackpad, and a $999 price tag. Though still housed in white polycarbonate plastic, it features an updated unibody design borrowed from the MacBook Pro.

The successor to the Mighty Mouse, Magic Mouse, eliminates mechanical buttons, instead, employing the same multitouch surface found on the iPhone, iPod touch, and Mac notebook trackpads, allowing users to navigate their desktops with simple gesture commands.

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

Finally, Apple (AAPL) also updated the Mac mini. While its design is largely identical to that of its predecessor, it offers far more storage. Starting at $599, the entry-level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Quite a refresh and one analysts are already crowing about. In a bulletin released after the announcement, Piper Jaffray’s Gene Munster said Apple’s new machines will undoubtedly improve the company’s prospects for the December quarter.

“We expect the new iMacs, and to a lesser degree the new Mac minis, to help the desktop category rebound in the Dec. quarter,” Munster wrote. “In other words, the headwind that existed in the Sept. quarter due to aging Mac desktops has now turned into a tailwind for Mac units in the Dec. quarter….Bottom Line: Street Mac numbers may also be conservative if positive trends continue coupled with new Macs in the quarter.”

“When I logged into my MacBook Pro this morning, it was as if I had logged into my Guest Account and not my standard user profile,” one Snow Leopard user explained in Apple’s Support Discussions. “No icons on the desktop, the desktop wallpaper was the default ‘space’ photo and not the one I had assigned, no documents in the docs folder, apps behaved as if I’d never opened them before.”

Clearly, this is not what Apple (AAPL) meant when it claimed the OS would free up as much as seven gigs of space upon installation.

Obviously, this is a nasty flaw, and it’s a pity it has taken Apple this long to cop to it. But it has and, as the company told News.com yesterday, a remedy should be forthcoming. Said an Apple rep: “We are aware of the issue, which occurs only in extremely rare cases, and we are working on a fix.”

“Apple continues to execute well across its major product categories,” McCourt wrote in a note to clients today. “…we believe trends are faring better than expected, with a notable increase in Mac demand following the release of Snow Leopard in early September. We believe this reflects the improved value proposition of the MacBook Pro line (updated last June with new price points), which have been performing particularly well on both Amazon and Best Buy’s top sellers charts, two web sites that we believe provide a decent proxy for sell-through trends in the U.S. consumer PC market.” (See chart below; click to enlarge.)

Given this, McCourt expects Apple to exceed consensus estimates and its own guidance–a safe bet since the company’s been doing this for a while now.

“The ‘PC Hunter’ ads, the ‘PC Rookie’ ads clearly have been winners in the marketplace,” Turner said. “And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, ‘Hey’–this is a true story–saying, ‘Hey, you need to stop running those ads–we lowered our prices.’ They took like $100 off or something. I did cartwheels down the hallway. At first I said, ‘Is this a joke? Who are you?’ Not understanding what an opportunity. And so we’re just going to keep running them and running them and running them.”

But only after tweaking the ad in question to reflect Apple’s recently lowered prices, Ad Age reports.

Microsoft’s (MSFT) Laptop Hunters ad, which once depicted the supremely annoying “Lauren” opting for a $972 Dell (DELL) laptop over a $2,000 MacBook Pro now features no reference to that machine at all. Which is appropriate, since it was replaced with a new $1700 model in early June. And now, rather than harping on that $2000 price point, “Lauren” simply suggests that Mac users are “paying a lot for the brand.”

Not nearly as much as Microsoft is paying for these silly commercials. Anyway …

“We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement,” Microsoft told Ad Age. “This does not change the focus of the campaign, which is to showcase the value and choice of the PC.”

The new ad:

<br/><a href="http://video.msn.com/video.aspx?vid=6c7197c6-e6ac-4070-8aa0-e76ec5634ebe" target="_new" title="Laptop Hunters $1700 - Lauren and Sue get a Dell XPS 13">Video: Laptop Hunters $1700 &#8211; Lauren and Sue get a Dell XPS 13</a>

The old ad:

<a href="http://video.msn.com/?mkt=en-us&#038;playlist=videoByUuids:uuids:0170090f-53b2-40fc-89a4-c759cb088e0a&#038;showPlaylist=true" target="_new" title="Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13">Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13</a>

These are the best MacBooks we’ve ever made, says Schiller, noting the machine’s new unibody design. Schiller announces new version of the 15-inch MacBook Pro. Like its 17-inch counterpart, the 15-inch features Apple’s (AAPL) new lithium-polymer battery. “Nicest display we’ve ever put in a notebook,” says Schiller. The machine also features a built-in SD slot geared towards photographers. It’s also the fastest notebook Apple has ever made. 3.06 GHZ. Nice. So happy I bought my new machine two months ago. Onward. Up to 500 GB hard drive. Starts at $1699. Apple is updating the new 17-inch and 13-inch MacBook Pro as well. Similar configurations. Both devices feature that same SD slot. Built-in backlit keyboard. 13 is tricked out with a new Firewire 800 port. 13-inch MacBook Pro starts at $1199. All three machines ship today. “This is the most affordable line-up we’ve ever had,” says Schiller.

Check out our WWDC 2009 Full-Coverage special feature for more WWDC news.

“The ornamental design for an electronic media reader, as shown and described.”

About as exciting as the original Kindle design it describes, but this isn’t a utility patent, so you can’t really expect much from it. That said, the reference citations it contains are interesting. Among the devices included: the iRex iLiad, the NUUTbook an early prototype of the One Laptop Per Child Foundation’s XO laptop and Apple’s MacBook Pro.

Note: Be sure to see the liveblog of the Amazon announcement in New York by MediaMemo’s Peter Kafka, starting at 10:30 a.m. EDT.

BoomTown provided continuing coverage of the Yahoo (YHOO) merry-go-round. This time, PR head Jill Nash announced her departure. As the company’s chief communications officer, she’s had a challenging two-year run. New CEO Carol Bartz definitely has some PR ideas of her own, including offering cash prizes to employees who provide info on their colleagues who leak information to the press. Not a huge deterrent yet, apparently–it didn’t take long for BoomTown to get info on both Nash’s farewell memo and Bartz’s bounty system. Next, New Networks, the publisher behind BarelyPolitical and its hugely viral Obama Girl videos, has widened its purview to include the tech sector with BarelyDigital, which the online network has envisioned to include regular shows, tech news remixes and the like. It’s rumored that Obama Girl will be making a cameo appearance or two. If the first two features are any indication, the future looks pretty funny. In another round of executive musical chairs, Time Warner’s (TWX) AOL ad head Lynda Clarizio will be leaving the online service, to be replaced by former Yahoo ad exec Greg Coleman. Microsoft (MSFT) is launching a slick new celebrity site on MSN called Wonderwall, created, designed and produced by BermanBraun Interactive, a Hollywood company run by former Yahoo media chief Lloyd Braun. And speaking of musical chairs, MSN is clearly upping its content ante–earlier this week, it hired Yahoo’s recent media head Scott Moore, who used to work at Microsoft.

MediaMemo asked: What happens when one of the world’s richest men lets loose a swarm (a small swarm) of mosquitoes at a high-end conference? Nothing too exciting, really, but when you consider that the stunt was the publicity-generating part of Bill Gates’s talk at TED, which was a discussion of malaria and some of the problems the Bill and Melinda Gates Foundation is facing head-on, it gets pretty compelling. Kindle 2.0, the new generation of the device dubbed the “iPod of the book world” will be unveiled Monday at a New York press event, but how many of the devices have been sold thus far? Amazon’s (AMZN) not telling, but Citigroup analyst Mark Mahaney estimates the number at 500,000–and believes that the Kindle will be a $1.2 billion business next year. Obviously, a lot will depend on Monday and the new device’s reception. MediaMemo also took some time out this week to wish Facebook a happy fifth birthday, and to stack its track record next to Google’s at the same age, with interesting results. Even the pros are getting hit hard these days–in its quarterly earnings report this week, News Corp. (NWS) missed its estimates, recorded an $8.4 billion write-off and lowered its guidance. CEO Rupert Murdoch admitted that the downturn is worse than he thought. He also admitted that he spent $2.8 billion too much for Dow Jones. (News Corp. is the owner of Dow Jones and this Web site.)

Digital Daily followed the trial of four Google executives this week on criminal charges of defamation and breach of privacy after a much-publicized two-year investigation. Google (GOOG) insists the charges are unwarranted and “akin to prosecuting mail service employees for hate speech letters sent in the post.” Clearly, the ultimate outcome will have a huge impact on the future of a free, open Internet. MySpace said this week that it has identified and ousted 90,000 registered sex offenders–and those are just the ones brilliant enough to use their real names. There’s no way of knowing how many are actually using the service or how to prevent them from re-registering once they’re deleted. A free an open Internet, indeed. DD also pondered the future (or lack thereof) of the Motorola (MOT) handset division. Co-CEO Sanjay Jha says the company is committed to making the business work, but its products are looking boring and outdated, and a turnaround would be prohibitively expensive to execute. In the words of one analyst, the company’s problems are “gruesome.” On the other end of the spectrum, Microsoft continues to vehemently deny reports that it’ll be producing its own smartphone. In a report this week, analysts from Broadpoint.AmTech speculated that the device could be uncrated later this month at the Mobile World Congress in Barcelona. Meanwhile, it’s been up in the air for two years whether or not iPhones will ever be uncrated in historic Georgetown. Apple (AAPL) has been around the table a few times now with preservationists wary of the architectural impact of an Apple store, no matter how much the business traffic is needed in the neighborhood. Looks like perseverance may have finally paid off, though–Georgetown’s Apple store could open later this year.

In Personal Technology this week, Walt Mossberg took a look at a program called Foxmarks, which sets out to synchronize bookmarks among all of your browsers and all of your machines. Sound a little too handy to actually work well? Walt found it does a pretty good job, with a few caveats. In Mossberg’s Mailbox, Walt responds to readers who want to know more about doing “techie” maintenance on their PCs to keep them running well, whether or not to buy a 15-inch MacBook Pro, and options for email within Windows 7, which won’t ship with a built-in email program. In the Mossberg Solution, Katherine Boehret tests Google Latitude, an opt-in program that lets users track one another’s movements on their smartphones using GPS, Wi-Fi, and cell towers. Kind of like Gawker Stalker, only with permission and without Lindsay Lohan (unless you happen to be Lindsay Lohan).

Last but not least, Silicon Valley lost one of its own this week. The widely admired and much loved Mike Homer, whose rare, severe illness was a rallying point for many over the past months, passed away last weekend and was laid to rest on Thursday.

More next week.

Digital Daily was on hand at Macworld ’09 Monday. Despite the flurry of wonky reporting about the health and/or “imminent death” of Steve Jobs–put into perspective here by BoomTown–nothing too remarkable happened during Apple’s (AAPL) final appearance at the annual event. Phil Schiller did a solid job delivering the keynote in Jobs’s place, introducing a new 17-inch MacBook Pro with an eight-hour internal battery and some innovative updates to iWork and iLife. Schiller ended his keynote with the announcement of changes in pricing and digital rights management for iTunes, punctuated by the surprise appearance of crooner Tony Bennett. Apparently, as Bennett sang, the best is yet to come. Crack photojournalist Adam Tow was on hand to capture the keynote in its entirety–All Things Digital’s photo coverage can be found here.

MediaMemo reported from CES about the pervasive 3-D theme of the conference and wondered whether people would pay cash to see a football game in 3-D at a theater instead of just staying home. There was the ongoing litany of the casualties of the econalypse: “Semantic” ad network Peer39 shut down its ad operation this week, Hearst is about to pull the plug on the Seattle Post-Intelligencer, Forbes announced layoffs and Sir Howard Stringer announced the elimination of thousands of jobs at Sony (SNE). MediaMemo also caught the much anticipated introduction of Palm’s (PALM) new smartphone, the Palm Pre, and its new Web OS, a combo Palm deems superior to the iPhone and that many others consider Palm’s last chance for survival. The product’s success or failure will have a lot to do with its pricing, about which there’s much disbelief.

BoomTown had the lowdown this week on an amusing rumor about a Microsoft-backed (MSFT) run at Yahoo (YHOO), the emergence of Carol Bartz as the top prospect for Yahoo CEO and Microsoft’s deal with Verizon (VZ) and Dell (DELL) to distribute search. Jerry Yang submitted to the all-seeing eye of BoomTown’s Flip camera along with Yahoo President Sue Decker to talk about Yahoo’s new product, Connected TV. The camera also caught some chatty attendees and a few demos, including one of a new Disney (DIS) music product given by a guy who looked like a member of ZZ Top.

Speaking of ZZ Top, catch gadget godfather Walt Mossberg trying out some 3-D glasses on his annual odyssey around the convention floor. All he needs is a longer beard and a ‘32 Ford and he could be a band member, too. Walt and colleague Katie Boehret caught many of the more interesting gadgets on video, and Walt previewed some more for FOX News.

More next week.

Click any photo to launch a slideshow.

The new machine is largely as predicted. It boasts Apple’s new unibody chassis and a glass touch trackpad. At 6.6 pounds, it’s the world’s lightest notebook. It has a hi-res backlit display. “The best display we’ve ever shipped in a notebook,” says Schiller, with a 60 percent greater color gamut than other machines.

The new Pro has the same glossy screen as its brethren, but thankfully, it’s available with a $50 anti-glare option as well.

Finally, it incorporates a new battery pack that boasts an eight-hour charge life and 1000 recharges, three times the industry standard. It’s not the zinc battery that some observers were expecting, but very innovative nonetheless. There’s a chip in the battery that intelligently monitors an “adaptive charge,” whatever that means. Bottom line: three hours more battery life than previous machines. According to Apple (AAPL), the battery should last five years, which will result in fewer batteries and landfills and makes this 17-inch model a greener machine.

The new Pro 17-inch MacBook starts at $2799 and will ship at the end of the month.

While the notion of a fixed power source in a pro laptop will almost certainly send the dueling-battery crowd into paroxysms of indignant rage, the performance of this particular battery pack may be worth the design trade-off, lasting as much as 50 percent longer on a single charge than its predecessors. How is that possible? With silver-zinc rechargeable batteries, which not only offer vastly improved run-time over traditional lithium-ion battery technology, but are safer as well. Recylable too. Over at Apple Ink, Seth Weintraub ably lays out the case for a silver-zinc-powered MacBook, leading one to think that the announcement of such a machine in the near future is pretty much an inevitability.

With the life of the 50-watt-hour lithium-polymer batteries topping out at five hours, my guess is complaints about a fixed battery pack will be few and far between if Apple (AAPL) can deliver nine hours of charge from a silver-zinc battery.

Now if it would only begin offering that matte screen option again…

[Image Credit: ZPower]