A reasonable aspiration. But Dell’s unwieldy, Cro-Magnon designs have never really inspired that “gotta have it” impulse in consumers. Which, as ZDnet’s Larry Dignan notes, could prove problematic. “The problem is that you need a customer base that covets that approach and I’m not sure Dell has it,” he writes. “Apple’s strength is that it has a few million customers that will buy anything it puts out—because it’s either a fashion statement or the brand says something about them. The turn Dell is trying to make is a tough one right now.”

• Meanwhile … YouTube, through a new deal with CBS (CBS), added “MacGyver” and “Star Trek” re-runs to site classics like “Cat Falls in Toilet” and “Laughing Baby.”
• EBay (EBAY) updated it’s guidance to better reflect “current business trends,” i.e., lousy ones.
• With rumors of December layoffs in the wind, shares of Yahoo (YHOO) slipped into the mud, but recovered slightly thanks to some off-the-cuff remarks by Microsoft (MSFT) CEO Steve Ballmer.
• Walt reviewed T-Mobile’s (DT) G1, the first cellphone based on Google’s Android OS, and concluded it’s a good first effort, but has some downsides.
• And, finally, Google (GOOG) reported third-quarter earnings that beat expectations, proving it’s doing relatively well in the current economic downturn. So far.

Also: A new LED display, 24-inch built-in iSight, built-in speakers and MagSafe.

Cost: $899; available in November.

As for the existing standard white plastic MacBook model, Apple (AAPL) is dropping the price to $999, according to Steve Jobs.

Back to the refreshed line, MacBook users have been asking for “a metal enclosure, faster graphics, and LED display,” Jobs explains. “We’re giving it to them.”

Similar features as the new Pro: unibody enclosure, glass trackpad, faster graphics Nvidia 9400 graphics chip and a five-time increase in graphics performance. The new display is designed with laptops in mind.

And continuing a theme at this event, the new MacBook is environmentally friendly. It has also been awarded the EPA EPEAT designation.

The new metal 13.3-inch MacBook sells for $1,299. The $1,599 model buys a faster processor.

Units start shipping today, and will be in stores tomorrow.

Ports on left side include a new mini-display port. The left side also features a battery indicator.

Other points : A solid-state drive option. The unit is less than 1-inch thick, .95 inches to be exact.

There are two models. The model with a 15.4-inch display comes with a 2.4 Ghz Intel Core Duo and sells for $1,999.

The second model has the same screen size and faster processors.

They go on sale today and start shipping tomorrow.

The new MacBook Pro is the most environmentally-friendly computer Apple has ever made. It’s the first Apple laptop to win an Electronic Products Environmental Assessment Tool–EPEAT–seal from the Environmental Protection Agency.

Coming up: MacBook Air.

Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.

Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple’s current graphics chips.

New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.

The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.

A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch.

And they’re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple’s previous notebooks.

Jobs passes a chassis around the audience, and it is, indeed, very slick. “A tour de force of engineering,” says Jobs. Holding one of these in your hands, it’s tough to disagree.

More coming …

To tell you the truth I was really disappointed when the iPhone was introduced … half the phones in the AT&T store at the time were 3G phones … I don’t think [the MacBook Air's] going to be a hit. … The AppleTV has problems … once I start watching [a rented movie from iTunes], I have to finish in 24 hours. My life is way too mobile and unpredictable for that. I don’t want to have to pay again to watch the rest the next night. I don’t like to be given control of something by remote control, then have restrictions put up against me about how I can use it. That interferes with my feeling of humanness.

–Apple co-founder Steve Wozniak reveals why Steve Jobs “very seldom” calls him.

This morning Apple (AAPL) refreshed both its MacBook and MacBook Pro lines, adding Intel’s Penryn Core 2 Duo chipset (up to 2.4 GHz for the MacBook and up to 2.6 GHz for the MacBook Pro). As Apple’s flagship portable, the MacBook Pro now boasts the same multitouch trackpad found in the MacBook Air and an LED backlighting option for the 17-inch model. All but the low-end MacBook feature a two-gigabyte RAM, with a build-to-order option that allows for their upgrade to a four-gigabyte RAM. New Macbooks are priced from $1,099 to $1,499, new MacBook Pros from $1,999 to $2,799.

After a week of rumor buildup and speculation, Apple CEO Steve Jobs’s Macworld keynote seemed almost subdued. He gave the crowd what it expected in terms of new iPhone apps and additional iTunes features, and then finished with the announcement it had been primed for: the MacBook Air, the world’s thinnest laptop computer.

Jobs began his keynote a few minutes past 9 a.m. For the barely contained crowd (Moscone West was packed), the aura of anticipation was heightened by rock and hip-hop music blaring over the speakers. After the lights came down, the crowd hooted and yelped. Then, after a Mac Guy/PC Guy video (about what a terrible year it was for PC guy, who finishes by telling Mac Guy he’s “gonna copy everything you did in 2007″), Jobs took the stage in his uniform black turtleneck and blue jeans, declaring: “Clearly something is in the air today.”

After noting that 2007 was an “incredible” year, an “extraordinary” year, capped by the “revolutionary” iPhone, Jobs announces that he will address four things:

1. Leopard:

   This was the most successful release of Mac OS X, Jobs notes, with 5 million units sold. He quotes reviews from Walt Mossberg of The Wall Street Journal (and co-executive editor of this site), David Pogue from the New York Times and Ed Baig of USA Today.

   As for Time Machine: For backing up files, it works great, he says. Today, he’s announcing a companion product: a backup appliance called Time Capsule. Plug it in, turn it on, enable Time Capsule on all your machines: one with 500 gigabytes ($299) and another with one terabyte ($499). “We want people backing up their content,” he says. “[This] is a perfect companion to Leopard.”

2. iPhone:

   “Got some great news for you,” Jobs announces. “Today is the 200th day the iPhone is on sale. Sales of 4 million so far. What does this mean for the smart-phone market?” He quotes research: RIM had most sales (39%); Apple had 19.5%; Palm 18%. First 90 days, iPhone equaled Palm, Motorola and Nokia sales combined, Jobs says.

   SDK for the iPhone is coming in late February, Jobs continues, but: “We wanted to give something today.” He lists “great new features”: maps with location; Webclips to customize home screen; SMS messaging to multiple people; chapters capability for video; and support for Lyric.

   Map app looks much more localized, customizable; drop a pin, move a pin. Developed in conjunction with Google, Jobs says.

   SMS more than one person: With the new app, you can message multiple recipients–one click and you can send multiple messages.

   Webclips: We worked with Google on this app, Jobs notes again. The icons can be added to screen of iPhone. Jobs demos a “jiggle” function to edit Webclips and rearrange them. This feature can add up to nine home screens to the iPhone.

   How do we make maps work? Jobs asks: Skyhook Wireless, which mapped Wi-Fi hotspots and located 23 million of them. “Isn’t that cool? It’s really cool,” Jobs enthuses. Triangulation is the key, he says, noting that’s what Google is doing.

   “All of this is available today as a free update to all iPhone users,” he proclaims, to applause.

   Then, almost as an afterthought: iPod Touch. “We’ve decided to add five apps”: maps with Wi-Fi location, mail, stocks, notes and weather–all of which will be built in to new models, with a upgrade available to existing users for $20.

3. iTunes:

   “We sold our four billionth song this month,” Jobs notes, adding that on Christmas Day, iTunes sold 20 million songs. It has sold 125 million TV shows and 7 million movies.

   But, he adds, we think there’s a better way to deliver movies: iTunes movie rentals. Not like music, which you buy to listen to a thousand times. You watch a movie once. Touchstone, Miramax, MGM, Lionsgate, New Line are all on board, plus (big applause): 20th Century Fox, Warner Bros., Disney, Paramount, Universal and Sony. “We have every major studio supporting us: really, really great films…We’re gonna launch with 1,000 films by the end of February.” And you can watch them anywhere, Jobs notes: Mac, PC, iPhone–anywhere with broadband. When you rent, you get a 30-day window to watch a movie, with a 24-hour start/stop time frame. Plus, he notes, you can transfer them around your devices, too. Cost: $2.99 for library titles, $3.99 for new releases.

   Jobs repeats point that all movies can be moved to a different device: e.g., iPod or PC. But what about flat-screen TV? “All of us have tried,” Jobs says of that hurdle, “and we’ve all missed.” But now, he adds, we’re back with Apple TV, Take 2: No computer, but it still syncs with TV.

   The iTunes movies can also be rented in high definition with Dolby 5.1 sound. You can get podcasts, photos from Flickr and .Mac. Finally, Jobs mentions a YouTube connection: 50 million videos. So you can buy TV shows and music and play this iTunes content on TV too.

   The HD-quality option is $1 more, Jobs says: $4.99 for new releases. (Demo: Jobs shows free preview function for “Blades of Glory,” as well as an almost instantaneous download and play of movie). Full DVD quality. Then, he gives an HD demo of “Live Free or Die Hard”: “Very strong,” Jobs opines.

   TV shows: Over 600 shows, he notes, at $1.99 per episode. All can sync with PC or Mac.

   Podcasts: lot of HD podcasts, very cool. “HD content streaming free.” Shows “incredible” clip from Teton.

   For Apple TV: free software upgrade for current owners. But because “We want to make Apple TV even more accessible,” starting today, Jobs says, the new price is $229 (from $299).

   “I think we’ve got it all together,” Jobs says, noting Apple has a great working relationship with Fox. He then introduces Jim Gianopulos, chairman and CEO of 20th Century Fox Filmed Entertainment: “When you get down to it, there are two things,” Gianopulos says. “Make great movies, and give them to audience in as many ways as they want.” People want choice, he adds, viewing options, access, control and availability.

   “This is the coolest thing we ever heard,” Gianopulos says. “Music, then iPod. Phone, then iPhone. Apple does things in innovative ways. We’ve been working on DVD…[his Blu-ray mention draws applause]…But we also don’t want to deny the viewer the option of having a copy”–a physical copy of the movie. He shows first one, a take-off on “Star Wars.” “It’s an exciting beginning with Apple,” he concludes.

4. MacBook Air.

   Jobs is back: “There’s something in the air,” he repeats. “As you know, Apple makes the best notebooks on the planet. Today, we’re introducing a third kind of notebook: MacBook Air.” After comparing all subnotebooks, he announces: “There was room for improvement.”

   So, MacBook Air stats: .76 of an inch at thickest part to .16 of an inch at thinnest. “We’re talking thin here; let me show it to you now.” He picks up a manila envelope and produces the aluminum device; crowd oohs and ahs at its size. Yet it has a full 13.3-inch display; “gorgeous” Jobs says. It also has a built-in camera; full-size back-lit keyboard; multi-touch gesture function–in short, Jobs says, “We’ve taken things we’ve learned from iPhone and now they’re in our computers.”

   How did Apple do it? Three things: battery; 1.8-inch drive; 80GB hard-disk drive (or 64 SSD, as an option). The laptop’s board is the size of a pencil. “An amazing feat of engineering,” Jobs notes. “And we didn’t compromise on performance: speedy processor: Intel Core 2 duo.” Jobs mentions Apple’s great relationship with Intel; “We asked them to consider smaller packaging on their chip: They came up with the same chip in a package that is 60 percent smaller, and that’s why we were able to build the MacBook Air,” Jobs remarks.

   Then Intel CEO Paul Otellini comes onstage and delivers his take on how the two companies collaborated on meeting the challenge. In short, a commitment to innovation drove the effort.

   Bottom line: After more discussion of the MacBook Air’s features, Jobs mentions price: All these features–along with a battery that gives five hours per recharge–for $1,799. Audible “wow” from the audience.

   One other side of MacBook Air, Jobs adds: environmentally conscious: aluminum case; arsenic-free glass; mercury-free and bromide-free components, plus less packaging.

So, Jobs concludes, “The thinnest notebook in the world joins MacBook and MacBook Pro, the best in the industry.”