Friday, October 2, 2009
Morgan Stanley: iPhone Market Share Would Double Without Exclusivity
Add Morgan Stanley’s Kathryn Huberty to the list of analysts calling for Apple to broaden the iPhone’s distribution by ending carrier exclusivity deals. In a research note issued this morning, Huberty–noting that the iPhone’s market share grew 136 percent in France when Apple switched to multicarrier agreements there–said iPhone sales could more than double if the company took a similar tack in other countries.




Apple has $29 billion in cash, no debt, a 36 percent gross margin, and it’s on the cusp of another iPhone ugrade cycle. Little wonder, then, that analysts are raising their target prices on the company’s stock. Among those doing so today: Morgan Stanley’s Kathryn Huberty, who says “Apple is emerging as the clear leader in the battle over the mobile Internet.”