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	<title>Digital Daily &#187; Jon Ives</title>
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	<description>by John Paczkowski</description>
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		<title>Apple Notebook Event: Jobs on Touchscreen Notebooks</title>
		<link>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-the-apple-notebook-event-2/</link>
		<comments>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-the-apple-notebook-event-2/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 18:11:41 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[17-inch]]></category>
		<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[chip]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[environmental concerns]]></category>
		<category><![CDATA[financial performance]]></category>
		<category><![CDATA[footprint]]></category>
		<category><![CDATA[glossy]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[Jon Ives]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[machining]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[matte screen]]></category>
		<category><![CDATA[notebooks]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Phil  Schiller]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[unibody]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6720</guid>
		<description><![CDATA[In a short video, senior designer Jon Ives and other members of Apple's industrial design team explain the new unibody enclosure. Machining enables a level of precision unheard of in the industry, says Ives. In many ways, these notebooks are more beautiful on the inside than they are on the outside.

There's lots of emphasis at this unveiling on environmental concerns, reducing the  footprint for manufacturing the new notebooks.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/macbook.jpg" alt="" title="macbook" width="350" height="187" class="aligncenter size-full wp-image-6741" />In a short video, senior Apple designer Jon Ives and other members of Apple&#8217;s industrial design team explain the new unibody enclosure. Machining enables a level of precision unheard of in the industry, says Ives. In many ways, these notebooks are more beautiful on the inside than they are on the outside.</p>
<p>There&#8217;s  a lot of emphasis at this unveiling on environmental concerns, reducing the  footprint for manufacturing the new notebooks.</p>
<p>Says Ives: &#8220;We&#8217;ve refined every detail in service of the user.&#8221;</p>
<p>Steve Jobs announces that it&#8217;s time for Q&#038;A, but with a caveat. No questions about the economy, he says, or Apple&#8217;s financial performance because there will be an earnings report next week. And no questions about &#8220;my health,&#8221; he adds, as a new slide appears on the big screen above him showing his blood pressure. </p>
<p>As the audience laughs, Jobs welcomes Apple COO Tim Cook and Phil Schiller, senior vice president of worldwide marketing, to the stage to take questions from the audience.</p>
<p>Apple (AAPL) does not have an exclusive on the new Nvidia chip, but it will be first to market. &#8220;And we&#8217;re buying a lot of chips.&#8221;</p>
<p>Why no Blu-ray? &#8220;Blu-ray is just a bag of hurts,&#8221; says Jobs. Apple is waiting things out before &#8220;passing that cost burden on to consumers.&#8221;</p>
<p>Jobs expects the redesigns to trigger a refresh cycle in both the MacBook and MacBook Pro.</p>
<p>Someone asks why there are no matte screens. Answer: &#8220;The vast majority of our customers prefer a glossy finish.&#8221;</p>
<p>The 17-inch MacBook Pro is still available, but it has not been refreshed like the other models.</p>
<p>Final question: &#8220;Do touchscreens make sense on laptops?&#8221; Jobs&#8217;s reply: &#8220;We&#8217;ve experimented with them, but they don&#8217;t make a lot of sense to us.&#8221;</p>
<p>So no tablet.</p>
<p>And with that, the event is over. </p>
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		<title>Apple Notebook Event: The Unibody Enclosure</title>
		<link>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-event/</link>
		<comments>http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-event/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 17:30:09 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[AMD app-switching]]></category>
		<category><![CDATA[brick]]></category>
		<category><![CDATA[chassis]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[Gforce 9400M]]></category>
		<category><![CDATA[glass trackpad]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[graphics chip]]></category>
		<category><![CDATA[instant-on]]></category>
		<category><![CDATA[Jon Ives]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[LED display]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[mini-display port]]></category>
		<category><![CDATA[multifinger]]></category>
		<category><![CDATA[multitouch]]></category>
		<category><![CDATA[next-gen graphics]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[unibody]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6711</guid>
		<description><![CDATA[Jobs invites Jon Ives, senior vice president for industrial design,  to the stage to explain the  evolution of Apple's design and manufacturing process. Looks like the "brick" manufacturing process could be true. ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/chassis.jpg" alt="" title="chassis" width="200" height="205" class="alignright size-full wp-image-6738" />Steve Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the  evolution of Apple&#8217;s design and manufacturing process. Looks like the &#8220;brick&#8221; manufacturing process could be true. &#8230;</p>
<p>Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.</p>
<p>Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple&#8217;s current graphics chips.</p>
<p>New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.</p>
<p>The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.</p>
<p>A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch. </p>
<p>And they&#8217;re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple&#8217;s previous notebooks.</p>
<p>Jobs passes a chassis around the audience, and it is, indeed, very slick. &#8220;A tour de force of engineering,&#8221; says Jobs. Holding one of these in your hands, it&#8217;s tough to disagree. </p>
<p>More coming &#8230;</p>
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		<title>Mr. Gottheil? Steve Jobs Called. He Said to Tell You Nobody Needs You Anymore, Either</title>
		<link>http://digitaldaily.allthingsd.com/20081007/mr-gottheil-steve-jobs-called-he-said-to-tell-you-apple-doesnt-need-you-anymore-either/</link>
		<comments>http://digitaldaily.allthingsd.com/20081007/mr-gottheil-steve-jobs-called-he-said-to-tell-you-apple-doesnt-need-you-anymore-either/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 07:00:48 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Ezra Gottheil]]></category>
		<category><![CDATA[Jon Ives]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6315</guid>
		<description><![CDATA[Jack Welch once called Apple CEO Steve Jobs “the most successful CEO today." Microsoft Chairman Bill Gates has described Jobs as “an inspirational leader,” the best he’s ever met. And Jobs is said to be worth more to his company than any other CEO in the world. If he were to leave Apple--willingly or otherwise--the company would suffer a $20 billion blow to its market capitalization, according to a 2007 survey by Barrons. Yet, Apple doesn’t need him--according to Technology Business Research Ezra Gottheil.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/stevewtf1.jpg" alt="" title="stevewtf1" width="200" height="184" class="alignright size-medium wp-image-6316" />Jack Welch once called Apple CEO Steve Jobs <a href="http://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/index.htm">&#8220;the most successful CEO today.&#8221;</a> Microsoft Chairman Bill Gates has described Jobs as &#8220;an inspirational leader,&#8221; the best he&#8217;s ever met. And Jobs is said to be worth more to his company than any other CEO in the world. If he were to leave Apple (AAPL)&#8211;willingly or otherwise&#8211;the company would suffer a $20 billion blow to its market capitalization, according to a 2007 survey by Barrons.</p>
<p>Yet, Apple doesn&#8217;t need him&#8211;according to Ezra Gottheil of Technology Business Research, who says the iCEO could be replaced by COO Tim Cook and Jonathan Ive, Apple&#8217;s senior vice president for industrial design. </p>
<p>&#8220;Apple doesn&#8217;t need Jobs anymore,&#8221;<a href="http://www.pcworld.com/article/151912/"> Gottheil said</a>. &#8220;He&#8217;s established three sound businesses&#8211;Mac, iPod and the iPhone&#8211;and the company knows how to execute his fanatical devotion to design and usability. There&#8217;s a stable management team in place, and they know what they&#8217;re doing. Without Jobs, Apple would have to pay a lot more to get the world&#8217;s attention. But he&#8217;s got a company and a brand and an organization and a strategy in place. There&#8217;s no reason to think that those things can&#8217;t be carried forward without him.&#8221;</p>
<p>Perhaps not&#8211;Jobs wouldn&#8217;t permit things to unfold otherwise. But there&#8217;s no reason to think that they&#8217;ll ever be quite the same either.</p>
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