Ask, the little search engine that can’t, but someday hopes to, is committed to becoming a viable competitor in a market overwhelmingly dominated by Google and Yahoo. It has not, as CEO Jim Safka vehemently points out in an interview with Forbes today, ceded the search battle to anyone.
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Looks like that big shake-up at Ask was so violent it muddled the brains of the company’s executive leadership.
This morning the company announced plans to retool itself as a search engine for housewives. Seems Ask.com believes its core demographic is married women living in the American South and Midwest looking for information about health, hobbies, [...]
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Barry Diller may have managed to turn Fox into a legitimate fourth major broadcast network. But he hasn’t had much luck doing the same thing with Ask.com in search. Despite Diller’s best efforts, Ask’s share of the search market dropped to 4.6% in November from 5% in November 2006, according to comScore.
“We have certainly [...]
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