Wednesday, August 6, 2008
AOL’s Ad Business Not So Much “Leading” as “Leaden”
The wheels have finally come off of AOL’s advertising business–not that they were ever really on in the first place. On Wednesday, Time Warner reported a 26 percent decline in second-quarter income as the troubled Internet division continued to weigh on its performance. Revenue at AOL fell 16 percent in the quarter, while ad sales rose just two percent. In contrast, Google, Yahoo and Microsoft all reported double-digit ad growth in the same period.
