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	<title>Digital Daily &#187; Jaiku</title>
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	<description>by John Paczkowski</description>
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		<title>Developers, Start Your App Engines</title>
		<link>http://digitaldaily.allthingsd.com/20080408/ddv20080408/</link>
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		<pubDate>Tue, 08 Apr 2008 18:00:48 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<title>Here's to the Crazy Ones &#8230;</title>
		<link>http://digitaldaily.allthingsd.com/20071010/ddv20071010/</link>
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		<pubDate>Wed, 10 Oct 2007 18:00:16 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<title>Zingku? Jaiku? I Feel Like I'm Taking Crazy Pills!</title>
		<link>http://digitaldaily.allthingsd.com/20071009/google-jaiku/</link>
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		<pubDate>Tue, 09 Oct 2007 22:46:01 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
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		<description><![CDATA[Zingku, Jaiku.  Jaiku, Zingku. Sounds like the makings for a reprise of David Letterman&#8217;s infamous Academy Awards &#8220;Oprah, Uma&#8221; gag. But really, they&#8217;re the names of Google&#8217;s latest acquisitions in the wireless communications space.
In late September Google purchased mobile social-networking start-up Zingku. Now it&#8217;s gone and bought Jaiku, a Finnish company that offers an [...]]]></description>
			<content:encoded><![CDATA[<p>Zingku, Jaiku.  Jaiku, Zingku. Sounds like the makings for a reprise of David Letterman&#8217;s infamous Academy Awards &#8220;Oprah, Uma&#8221; gag. But really, they&#8217;re the names of Google&#8217;s latest acquisitions in the wireless communications space.</p>
<p>In late September Google purchased <a href="http://gigaom.com/2007/09/27/google-buys-zingku/">mobile social-networking start-up Zingku.</a> Now it&#8217;s gone and bought Jaiku, a Finnish company that offers an <a href="http://jaiku.com/help/google">&#8220;activity stream and presence-sharing service&#8221;</a> similar to the more widely known <a href="http://twitter.com/">Twitter</a>. Two months. Two mobile social-networking start-ups. Google never explained its plans for Zingku. What&#8217;s it going to do with Jaiku? Who knows &#8230;</p>
<p>&#8220;We plan to use the ideas and technology behind Jaiku to make compelling and useful products,&#8221; <a href="http://googleblog.blogspot.com/2007/10/reach-out-and-message-someone.html">product manager Tony Hsieh wrote</a> in a post to Google&#8217;s corporate blog this afternoon. &#8220;Although we don&#8217;t have definite plans to announce at this time, we&#8217;re excited about helping drive the next round of developments in Web and mobile technology.&#8221;</p>
<p>Ah. Helping to drive them <a href="http://flickr.com/photos/dpstyles/460987802/">the way you drove Dodgeball</a>? To that happy place where social-networking apps go to die? Kidding, of course.</p>
<p>Anyway &#8230; Why did Google choose Jaiku over Twitter, a similar company with far greater brand recognition? &#8220;The answer seems pretty obvious to me,&#8221; <a href="http://radar.oreilly.com/archives/2007/10/jaiku_google_twitter.html">says Tim O&#8217; Reilly</a>. &#8220;Jaiku isn&#8217;t a &#8216;lifestreaming&#8217; company per se. They are a mobile company in the business of creating smarter presence applications. Far from being a runner-up behind Twitter, they are a leader in a category most people haven&#8217;t fully grasped yet. Google is clearly thinking a lot about mobile, and so they do grasp it.&#8221;</p>
<p>Of course, there&#8217;s another answer to that question as well. <a href="http://media.guardian.co.uk/mediaguardian/story/0,,2185646,00.html">Twitter founder Evan Williams</a>, whose previous company, Blogger, was acquired by Google in February 2003, may not have wanted to see another of his creations <a href="http://valleywag.com/tech/acquisitions/google-buys-twitter-rival-jaiku-308753.php">doomed to irrelevance by the search giant</a>. </p>
<p>Which is not to say Twitter won&#8217;t be acquired. As RedMonk analyst James Governor points out, the company <a href="http://twitter.com/monkchips/statuses/323069472">is probably looking pretty good to Yahoo</a> right now. &#8220;Google and Yahoo are in dueling acquisition mode, and Yahoo is almost certain to respond,&#8221; said Governor. &#8220;Especially since Twitter has begun to use a footer on SMS messages it sends out&#8211;which could of course be used as a microbillboard.&#8221;</p>
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