Tuesday, July 15, 2008
Guitar Hero: World Store
With analysts predicting Activision Blizzard will generate $1.38 billion in profits during its first financial year, Bobby Kotick, CEO of the new company, can perhaps be forgiven his grandiose proclamations. After all, there’s little doubt that the pure-play online and console game publisher will be the world’s most profitable. That said, it’s hard to believe that Activision Blizzard can launch a “successful competitor” to Apple’s iTunes music service through its Guitar Hero franchise as Kotick claims.
