While the highlight
of the week was undoubtedly Apple’s Rock and Roll event on Wednesday featuring Steve Jobs 2.0, that was only the anodized aluminum, candy-colored, video-shooting cherry on top of another week of tech sector reporting from All Things Digital.
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The week that took us from August to September was one for the books over at BoomTown, especially if you’re 12.
Kara spent Monday morning at Activision Blizzard, where they are pushing forward with the entire Guitar Hero line, even as the game industry faces a nearly 50 percent decline in U.S. sales this year. Kara got to play hero to several of the forthcoming releases, including previewing the much anticipated DJ Hero console.
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“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.
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Back in 2005, Google was represented in Washington by a lone staffer. The company’s political innocence was something of a joke among seasoned beltway players and it didn’t much seem to care. Google was far too busy organizing the world’s information to pay attention to Washington.
How quickly things changed. By 2007, the company’s Washington lobbyists numbered about 12. And now, two years later, Google CEO Eric Schmidt has been named by President Obama to his Council of Advisors on Science and Technology.
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