Wednesday, April 9, 2008
Yang’s Golden Rule: “Do Unto Others as Microsoft Would Do to Yahoo”
Yahoo isn’t letting the looming threat of a Microsoft acquisition ruin its own acquisitive appetite. This morning the company announced plans to purchase Web analytics outfit Tensa Kft, better known as IndexTools. Yahoo expects the purchase to bolster its current analytics offerings, which haven’t evolved much since it inherited Keylime Software’s paid-search management tools as part of its 2003 acquisition of Overture.





