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Wednesday, April 9, 2008

Yang’s Golden Rule: “Do Unto Others as Microsoft Would Do to Yahoo”

Yahoo isn’t letting the looming threat of a Microsoft acquisition ruin its own acquisitive appetite. This morning the company announced plans to purchase Web analytics outfit Tensa Kft, better known as IndexTools. Yahoo expects the purchase to bolster its current analytics offerings, which haven’t evolved much since it inherited Keylime Software’s paid-search management tools as part of its 2003 acquisition of Overture.

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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