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Wednesday, March 5, 2008

Ask: The Little Engine That Can’t

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The Algorithm Has a Thing for Housewives

Looks like that big shake-up at Ask was so violent it muddled the brains of the company’s executive leadership.
This morning the company announced plans to retool itself as a search engine for housewives. Seems Ask.com believes its core demographic is married women living in the American South and Midwest looking for information about health, hobbies, [...]

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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