Looks like Bing’s steady upward trend of market share gains may have reversed itself. Microsoft’s new search engine saw its U.S. search share fall in September, according to figures from Hitwise. Troubling news for Microsoft. Hitwise’s latest numbers are the second set of metrics from a Web analytics firm showing Bing’s market share in decline.
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Microsoft’s efforts to bolster Bing’s market share are no longer paying off as well as they have been. After months of slight but steady increases in market share, Bing’s percentage of the search market in the U.S. and abroad fell in September for the first time.
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Microsoft’s new Bing Internet search engine may have exceeded the growth of its rivals in June, but it didn’t do much for the company’s overall share of the search market. Bing grew faster than Yahoo and Google during the month. But sadly for Microsoft, it lost market share.
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Early gains do not guarantee a long-term increase in search market share, and thanks to its experience with Live Search and Live Search Cashback, Microsoft knows this better than anyone. That said, Redmond’s new search engine, Bing, does seem to be making some solid progress.
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In January, Wikipedia claimed nearly 97 percent of the visits that Web surfers in the United States made to online encyclopedias, according to research outfit Hitwise. MSN Encarta received 1.27 percent. Little wonder, then, that Microsoft is discontinuing it. The company announced Monday it would stop selling Encarta software by June and would shut down the encyclopedia’s MSN Web sites on Oct. 31.
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No wonder the Department of Justice was going to file suit to prevent Google’s proposed advertising partnership with Yahoo: The company controls nearly three quarters of the search market. Research outfit Hitwise reports that Google’s share of the U.S. Internet search market rose to 71.7 percent in October from 71.16 percent in September.
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Despite their best efforts, Microsoft, Yahoo and Ask.com just can’t seem to narrow, even slightly, Google’s massive lead in online search. Google’s share of the U.S. search market increased to 68.29% in May from 67.9% in April and 65.13% a year ago, according to market research firm Hitwise.
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They’re not the competition; they’re the environment in which you compete. The IT industry used to say that about IBM, but today the adage seems equally applicable to Google, which dominates the search market just as IBM once dominated the computer industry. According to new metrics from Hitwise, Google’s share of the U.S. Internet search market grew to 67.9%–a 4% increase year-over-year.
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Yahoo describes the search engine upgrade it introduced today as the most significant since it dumped Google’s technology and replaced it with its own.
And that may be true. It may be true as well, that with its integrated multimedia results and predictive “Search Assist” technology, Yahoo’s new “universal” search–according to Yahoo, at least–delivers faster, more [...]
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MySpace plans to launch a refurbished version of its MySpace Video service tomorrow, but it hardly seems worth it in light of the latest metrics for the online video market. Because, according to research outfit Hitwise, YouTube is Web video’s 800-pound moron-in-a-gorilla-suit. The site’s share of the online video market in the states rose 70% [...]
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The eBay marketing “experiment” that began earlier this month with the cancellation of the auction giant’s Google AdWords campaign has finally ended. EBay resumed its Google AdWords advertising on Friday, ending a 10-day pullout that began when Google announced plans to throw a Google Checkoout Freedom Party for eBay merchants attending the eBay Live annual [...]
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Photobucket finally found a buyer: MySpace. Word on the street is that the
social-networking giant is wrapping up a deal to buy the online photo-sharing service for a price that could be as high as $300 million.
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