“There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”

– Google Vice President of Search Product and User Experience Marissa Mayer

“People wouldn’t like [ads on the homepage]. We prioritize the end user over the advertiser.”

– Google CEO Eric Schmidt, August 2009

Well, this is a first, I think: Google is promoting a consumer electronics device on its front page. Surf over to Google.com right now and you’ll find this pitch plugging Droid, Motorola’s (MOT) new Android smart phone: “The Droid is on sale now. Learn more.”

The text is simple and at just 42 characters, it jibes well with Google’s (GOOG) minimalist design ethic. Click on that “learn more” link and you’re taken to a mobile partners page that touts Droid’s Google-enabled search prowess. Only then are you presented with a big “Get the Verizon Droid Now” button that takes you to Verizon Wireless (VZ), where you can purchase the device.

So is it an ad? Google will almost certainly argue that it is not. But clearly, it commercializes the page. Droid is a consumer product sold by another company and Google is branding it on its most prominent page. Wonder how much that spot is worth.

Furthermore, it’s interesting to see Google leveraging search–a product in which it enjoys a de facto monopoly–to promote a second product that isn’t yet dominant (Android). More so, given this remark from CEO Eric Schmidt, made just yesterday:

“Hopefully, we won’t repeat the mistakes that Microsoft made 10 years ago that ultimately led to all these things that happened to them.”

I’ve asked Google for comment and will update this post if and when I receive a reply.

UPDATE Here’s Google’s comment on the Droid promotion via company spokesperson Gabriel Stricker:

We are currently running a homepage promotion for Droid. From time to time we include a link on the Google home page that points users to exciting and important information, whether it be relief opportunities in the wake of a tsunami or hurricane, awareness about an important cause, or information about a new product. The Droid is a hardware collaboration that we’ve been very active and involved with, so it makes sense that Google has an interest in getting the word out.

UPDATE Turns out this is not the first Google has promoted a handset on its homepage. Last October it plugged another Android device there, the T-Mobile G1.

The Justice Department probe of the Google Books settlement is heating up. On Thursday afternoon, the agency officially opened an investigation into the deal, which would allow the search sovereign to make millions of books available online.

“The United States has reviewed public comments expressing concern that aspects of the settlement agreement may violate the Sherman Act,” wrote William F. Cavanaugh, a deputy assistant attorney general. “At this preliminary stage, the United States has reached no conclusions as to the merit of those concerns or more broadly what impact this settlement may have on competition. However, we have determined that the issues raised by the proposed settlement warrant further inquiry.”

The move is the strongest sign yet that the DOJ may block the settlement, which critics claim would grant Google (GOOG) a monopoly on orphaned works–copyrighted texts without an identifiable copyright holder. The notification, included below, is the first time the DOJ has confirmed the investigation publicly and said that it is indeed looking at possible violations of the Sherman Antitrust Act.

Odd that the letter was filed this week inasmuch as the “fairness hearing” that will determine whether final approval is given to the settlement is still months away. Clearly, Google’s recent public relations offensive claiming the company is just as vulnerable to competition as anyone else hasn’t had much effect.

Reached for comment, Google spokesperson Gabriel Stricker offered the following statement:

“The Department of Justice and several state attorneys general have contacted us to learn more about the impact of the settlement, and we are happy to answer their questions.

It’s important to note that this agreement is non-exclusive and if approved by the court, stands to expand access to millions of books in the U.S.”

2009.07.02 Order _ DOJ Letter –

Gabriel Stricker, Google’s Director of Search Communications kicks things off by noting that the company will be sharing a number of new developments that cater to the growing demands of its users. With that, Udi Manber takes the stage to offer a big-picture overview of search.

Manber says what Google does is the new “rocket science.” Search has to be fast, relevant, and fresh, he explains. But even that’s not enough. The real goal is to solve users’ problems. If users can’t spell, it’s our problem. If the content is there but in a language the user doesn’t speak, that’s our problem. If the Web is too slow, it’s our problem. Manber offers a few examples of how Google works to address these challenges: real-time data, translation, etc. With these services nailed down, he says, Google can move on to the more important task of working on “understanding.”

Manber invites Pat Riley, senior search quality engineer, to the stage to talk a bit about Google’s “did you mean” link. Lots of people use the link, Riley says, and Google has been working to improve it. Called “spellmillion,” the project provides not only related results for a misspelled query but for alternate ones as well (think labor as in “work” and labor as in “pregnancy”). But it requires Google to process multiple searches for a single query and demands a lot of processing power.

Riley notes that the project has been somewhat contentious because it also potentially questions user intent. He offers the example of “Macy Ray.” Some users might be searching for “Macy Gray,” the singer, others for a person actually named “Macy Ray.” How do you address those two potential queries on a single search results page?

Riley is followed by Engineering Director Scott Huffman, whose subject is mobile search. Huffman starts things off with a few truisms. Mobile search is often local. It should be easy to use. Effortless. And it should provide all that Google has to offer. Huffman notes that this is quite a task since Google must optimize its search for different mobile experiences and different user interfaces: Google’s own Android, Apple’s (AAPL) iPhone, etc. Some of these platforms require gestures–touch, swipe–others use a keypad. All must provide access to the Web and the mobile Web–sites that have been optimized for mobile devices. On the screen behind him, Huffman displays an example of Google search that displays desktop Web results and mobile Web results, the latter denoted by a red square.

Mobile search must also be easy. Huffman demos a shared desktop-mobile search for a flight number. Since he’s logged into his Google account, his search for “ba 284″ SF-London on the desktop is immediately shared with the Google app on his mobile device. An unreleased feature, but it’s on its way. A quick look at local listings automatically delivered to devices on the basis on GPS/cell tower location, and then Huffman brings Mayer on stage.

Mayer talks a bit about universal search before moving on to Google’s “bento box” of search results. She talks about Google’s focus on the importance of presentation and its efforts to make search results more usable for the user. An example of this SearchWiki, a tool that allows users to annotate their searches, to “keep their train of thought,” says Mayer. We need to help our users find more and do more with it, she says, noting that the company is still working to address some longstanding user problems:

• Finding recent information
• Expressing that you want just one type of result
• Assessing which results are best
• Knowing what you’re looking for
• Expressing your searches in keywords

Mayer introduces Google Search Options, a feature that appends a search option panel to results, allowing users to “slice and dice” the results as they choose. A demo of the feature, in a search for “Hubble Telescope,” allows for search calibration by time, pages that include images, etc. Another search for “solar oven” is filtered down to specific genres–videos, discussion forums, reviews. Click on those links and that new search context is immediately displayed on the page.

Interestingly, the reviews feature uses something called “sentiment analysis” to extract sentiments from a review and present them in displayed snippets.

Search Options also includes a timeline feature that allows users to visualize results over time. And there’s something called “Wonder Wheel,” which presents a visual representation of a query surrounded by potential refinements (hence “Wonder Wheel”). Click on a refinement and results update automatically. Search Options should be going live now, says Mayer.

A bit of geometry monomania here today at Google Searchology. First the Wonder Wheel and now “Google Squared,” a sort of spreadsheet visualization of search being cooked up in Google Labs. Unstructured data pulled directly from search and organized according to the whim of the user. A search for “small dogs” pulls up a lists of–wonder of wonders–small dogs organized by size, weight, breed, etc. Click on an individual cell and you can change its source. Pretty slick. Still a work in progress, though. It should be available later this month, Mayer says during the Q&A.

Another new feature: Rich Snippets. A search for “drooling dog BBQ” returns your standard Google results along with a list of metadata–average user reviews, for example. A search for a GPS system includes an additional pointer to a recent CNET review of the unit in question. Rich Snippets is open API, incidentally.

Last up, an Android star map app that uses GPS to create a star map “local to your place on earth” and to your position. Move the phone and the map adjusts to your view–essentially the app transforms the device into map overlay for the sky. And how does this tie into search? Search for “Gemini” and a sort of pointer appears onscreen directing you to its location in the sky. And with that, Mayer wraps things up.