Thursday, September 10, 2009
Apple to Extend AT&T’s iPhone Exclusivity Deal?
AT&T’s iPhone exclusivity deal with Apple is set to expire as early as next year, but that doesn’t necessarily mean it won’t be renewed–despite complaints about the carrier’s network. That’s the word from iSuppli, which predicts Apple will extend its agreement with AT&T because it has no reason not to.




There’s no question that AT&T’s iPhone-exclusivity deal has been a strategic coup for the carrier. Since its debut in 2007, the device has drawn millions of new customers to the company and done much to revitalize its brand. But the carrier’s deal with Apple won’t last forever, and as soon as it expires, the telecommunications giant will face slowing growth and worse, defections.