Thursday, September 10, 2009
High Point of Apple Event: Upgraded CEO
After nearly a year out of the public eye, Apple CEO Steve Jobs returned to it yesterday at the company’s annual music event. It was his first public appearance at an Apple gathering since Oct. 14, 2008, when he uncrated the company’s new unibody MacBooks, and it far overshadowed the new products he was about to announce. In fact, it could be argued that public confirmation of Jobs’s health since his return to the company was truly the most significant announcement of the day.
Today’s Apple event isn’t even underway yet and already the company is making adjustments to its iPod line. Early this morning, with no fanfare whatsoever, not even a “Back Soon” note on the Apple Store, the company lowered the prices of all its iPods save one–the Shuffle. 
When Steve Jobs described the iPhone at D5 as “the best iPod we’ve ever made,” he set the bar high for future iterations of the iconic device. Now, in the run-up to tomorrow’s invitation-only Apple event, the question is: Will Apple reach the bar? And with what? The answer, if the latest rumors prove true, depends on your feelings about iPods with cameras.
Looks like Motorola is poised to make good on co-CEO Sanjay Jha’s promise to bring some Android devices to market by the holidays. The company just distributed invitations to an Android-related event in San Francisco.
