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Saturday, January 31, 2009

Super Bowl Ads Web 2.0 Roundup: Watch, Tweet and Widget

Super Bowl XLIII is nearly upon us with ads in tow, and since there’s never been as much video, connectivity or interactivity as there is right now, the whole thing is shaping up to be quite the Web 2.0 extravaganza. From YouTube to Twitter to Facebook and beyond, here’s your guide to all the digital venues available to view, vote on and even interact with this year’s lineup of ad campaigns.

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Wednesday, August 22, 2007

The Tech 10: YouTube Monetizes, iPhone Prepares for a European Tour and Google Sees Stars

Note: John Paczkowski is on vacation and won’t be writing or posting videos until he returns Monday.

To keep you abreast of tech news while he’s away, we’re compiling a daily digest of 10 must-read tech stories. We’re calling it the Tech 10 and it appears below.

  1. As inevitable as death and taxes: YouTube, the world’s No. 1 video site, will begin placing ads in its videos, All Things Digital’s Kara Swisher reports. The animated advertising will appear no earlier than 15 seconds into a video, overlaid on the bottom fifth of the screen. Citing viewer revulsion, a YouTube product manager told NewTeeVee the site will not use the dreaded preroll or postroll.

  2. Apple, leveraging its deal-brokering with AT&T stateside, has signed up European partners for iPhone sales and service. A report in the Financial Times notes that three telecoms–T-Mobile in Germany, Orange in France and O2 in the United Kingdom–will fork over 10% of the revenues made from iPhone calls and data transfers.
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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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