
Early gains do not guarantee a long-term increase in search market share, and thanks to its experience with Live Search and Live Search Cashback, Microsoft knows this better than anyone. That said, Redmond’s new search engine, Bing, does seem to be making some solid progress.
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It’s not clear yet whether Bing will help Microsoft make any long term gains in the search market, but it’s certainly shown that it’s possible. According to early data from from market researcher comScore, Microsoft’s new search engine boosted its share of the search market to 11.1 percent from 9.1 percent in the last week.
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Microsoft’s new search engine Bing unexpectedly went live this morning ahead of its scheduled June 3 launch date and it’s already done much to distinguish itself from Microsoft’s previous efforts in search. Certainly there’s far more verb potential in Bing than “Microsoft Live Search,” the service it’s replacing. And — beyond all this silliness about Bing’s prowess in adult entertainment queries — there’s a lot to impress.
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The long-awaited upgrade to Microsoft’s search engine will soon make its debut. Sources with knowledge of the situation said the company is expected to demonstrate it at our D: All Things Digital conference next week.
Microsoft CEO Steve Ballmer is scheduled to appear onstage at the event, a three-day event that hosts top players from the tech and media industries in interviews by All Things Digital Co-executive Editors Walt Mossberg and Kara Swisher.
Code-named “Kumo,” the search engine is Microsoft’s effort to raise its hand to table stakes in the battle for search market share with Google.
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Looks like Microsoft just lost the sole advantage its CEO Steve Ballmer claimed it had over Google in search: the ability to experiment. The search sovereign made two changes to its search results pages Tuesday that it says will produce better results for complicated searches.
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