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Thursday, June 11, 2009

Insert Alliterative Bing Headline Here

bingle

Early gains do not guarantee a long-term increase in search market share, and thanks to its experience with Live Search and Live Search Cashback, Microsoft knows this better than anyone. That said, Redmond’s new search engine, Bing, does seem to be making some solid progress.

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Tuesday, June 9, 2009

So Much for Brand Loyalty in the Search Market…

It’s not clear yet whether Bing will help Microsoft make any long term gains in the search market, but it’s certainly shown that it’s possible. According to early data from from market researcher comScore, Microsoft’s new search engine boosted its share of the search market to 11.1 percent from 9.1 percent in the last week.

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Monday, June 1, 2009

Bing: Is That an Acronym for “Bing Is Not Google”?

bing_ballmer1Microsoft’s new search engine Bing unexpectedly went live this morning ahead of its scheduled June 3 launch date and it’s already done much to distinguish itself from Microsoft’s previous efforts in search. Certainly there’s far more verb potential in Bing than “Microsoft Live Search,” the service it’s replacing. And — beyond all this silliness about Bing’s prowess in adult entertainment queries — there’s a lot to impress.

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Tuesday, May 19, 2009

Microsoft Expected to Debut Updated Search Engine at D: All Things Digital

kumo

The long-awaited upgrade to Microsoft’s search engine will soon make its debut. Sources with knowledge of the situation said the company is expected to demonstrate it at our D: All Things Digital conference next week.

Microsoft CEO Steve Ballmer is scheduled to appear onstage at the event, a three-day event that hosts top players from the tech and media industries in interviews by All Things Digital Co-executive Editors Walt Mossberg and Kara Swisher.

Code-named “Kumo,” the search engine is Microsoft’s effort to raise its hand to table stakes in the battle for search market share with Google.

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Wednesday, March 25, 2009

Google: I Know What You’re Thinking

googhalLooks like Microsoft just lost the sole advantage its CEO Steve Ballmer claimed it had over Google in search: the ability to experiment. The search sovereign made two changes to its search results pages Tuesday that it says will produce better results for complicated searches.

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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