The Japanese company’s share of the portable music player market rose to 43 percent, surpassing Apple’s 42.1 percent and ending the iPod’s 241-week run as Japan’s top portable media player.

A noteworthy victory for the Japanese electronics giant, but one that says more about just how far the once great company has fallen than anything else. That it took Sony (SNE) this long to unseat Apple (AAPL) in its home market is astonishing–all the more so given the vast success of the Walkman and the mindshare it once commanded.

And one could argue that Sony hasn’t actually beaten Apple at all. BCN’s survey didn’t include the iPhone because it views that device as a phone. But obviously, it’s an iPod as well–BCN notes that the handset has clearly cannibalized iPod sales. Had BCN classified the iPhone as the media player that it is, Apple would almost certainly have maintained its lead over Sony in the Japanese market.

Sony’s net loss in the quarter was 37.1 billion yen ($390 million), a brutal change from the 35 billion yen profit in the year-ago period. Still, it was smaller than the 109.6 billion yen loss analysts polled by Thomson Reuters had been expecting. That said, all three of Sony’s core electronics divisions registered losses for the quarter.

Not a good sign. Because while the company’s smaller-than-expected loss proves its cost-cutting measures have been effective, it also shows that Sony (SNE) must do more than just slash jobs and suppliers if it ever hopes to regain its position in the market. For while cost-cutting might improve Sony’s bottom line, it’s not going to make the company competitive against Samsung, Nintendo and Apple (AAPL), who’ve usurped its position in TVs, gaming consoles and media players, respectively. What Sony needs most is not more cost-cutting; it’s a new gotta-have-it product.

Seriously. It’s been, what, 30 years since the debut of the Walkman?

And at this point, the company clearly has to do something. Its last financials were grotesque and the ones to come promise to be little different. The “transformation” Sony began four years ago is still a work in progress, arguably one that’s been stalled for some time now. Once an electronics powerhouse, Sony (SNE) is now a laggard in many of the markets it once dominated: videogame consoles, digital music players and TVs. “The prices of digital home appliances have been declining by 15% to 20% every year lately,” said Sony spokesperson Mami Imada. “Unless we cut costs we cannot hope to survive the price competition.”

According to Sacconaghi, the smartphone market isn’t a natural fit for Dell, which could see its efforts hamstrung by its historically lousy industrial design sensibility and lack of software development experience and wireless technology, not to mention unenthusiastic carriers hesitant to add a Dell phone to their lineups.

“We believe Dell’s foray into the smartphone market is risky and its success uncertain,” Sacconaghi writes. “In our view, the biggest risks are that (1) Dell invests a disproportionate amount in the initiative…; (2) the high margins earned on smartphones today collapse by the time Dell establishes itself in the market…; (3) it causes too much management distraction…; (4) the business simply fails.”

(4) the business simply fails.

A harsh prediction–especially when we don’t even know if the business will ever exist. Clearly, Sacconaghi doesn’t have much faith in Dell’s ability to execute on an initiative like this. And why should he? Dell’s track record in adjacent electronics businesses is littered with the corpses of PDAs, MP3 players and TVs.

If inking a video-on-demand deal with a declining DVR pioneer is one of them… well, that’s not much of a plan, is it? But when your financial statements look like Blockbuster’s, I suppose you cling to life however you can (Blockbuster shares have fallen about 80 percent over the last 12 months). And so, beginning in the second half of 2009, the company will make its Blockbuster On Demand service available to TiVo subscribers. The agreement also calls for Blockbuster’s brick-and-mortar stores to sell TiVo DVRs. “We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster’s entertainment content readily available to their millions of subscribers,” said Blockbuster CEO Jim Keyes. “Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well.”

For Blockbuster (BBI), the deal is a means of capitalizing on the rising popularity of on-demand video. But to really do that effectively, the company needs alliances with more electronics manufacturers than just TiVo (TIVO). After all, the DVR pioneer isn’t in the greatest of health these days. And Netflix (NLFX) already delivers online video to TiVo and PCs, Macs, Xbox 360s, and selected LG and Samsung Blu-ray players as well. Clearly, Blockbuster is as late to on-demand as it was to DVD-by-mail.

What has become of the Sony known for its technology? I hope it will solve its problems soon to quickly recover its brand image reputed for technological prowess.”

– Japanese Economy, Trade and Industry Minister and former Sony employee Akira Amari, October 2006

Now that Sony’s old guard has taken what was once a strong electronics and gaming brand and run it into the ground, the company’s new guard is circling back to resurrect it. This morning the company announced a management overhaul that will see CEO Howard Stringer succeed Ryoji Chubachi as president and assume responsibility for Sony’s key electronics division. It will also see the creation of two new business groups: The first, Networked Products & Services Group, will consolidate Sony Computer Entertainment, the company’s Vaio division and its mobile and Walkman unit. The second, the New Consumer Products Group, will include Sony’s TV, digital imaging, home audio and video businesses. Spanning the two groups will be a cross-divisional software and technology unit charged with ensuring compatibility among their products.

Sony (SNE) says its new structure is aimed at giving the company the agility it has so sorely lacked for so long and to “speed up the transformation of Sony that was started four years ago,” which has all but stalled, if the company’s recent financial performance is any indication. “Have I broken down all the silo walls? No,” Stringer told the New York Times. “Are they very strong and very thick? Yes. But we’ve broken down a lot of them. Our goal is to continue to do that. We have two distinct challenges facing us. The first is the global slowdown, which forces us to make significant adjustments. The second challenge is the evolution of our competitive environment. New competitors springing out everywhere.”

Our industry is the one that this going to get the economy through this recession.

– Gary Shapiro, president and CEO of the Consumer Electronics Association

The International Consumer Electronics Show will kick off next week shrouded in a nimbus of recessionary gloom. Show attendance is expected to be down eight percent this year, according to Gary Shapiro, CEO of the Consumer Electronics Association, who expects 130,000 attendees to flood the convention–11,000 fewer than last year. The show floor itself will be slightly diminished as well. CES exhibitor booths required 1.8 million square feet in 2008. In 2009, they’ll take up 1.7 million, presumably thanks to the absence of Seagate (STX), Logitech (LOGI), Cisco (CSCO), Philips (PHG), Yahoo (YHOO) and Sanyo–all of which have abandoned plans to exhibit on the show floor. That said, the overall number of exhibitors will remain the same as last year, at about 2,700.

So the show will be a bit smaller and a bit less clamorous than in years past. Likely a bit more sober as well, given this rough retail year. Quite a change from the extravagance of years past, but not without a certain upside. “This is the bleakest CES in 30 years going in,” said Envisioneering Group analyst Richard Doherty. “[Some exhibitors] will be spending more of their time off the show floor. We may now be able to get between the Venetian and the convention in less than an hour.”

If Amari can recall when that was Sony’s image, he has a good memory. Because Sony (SNE) lost its dominant position in consumer electronics to rivals in Japan, South Korea and the U.S. long ago and has yet to regain it.

And nowhere is that more apparent than in the the company’s videogame division, which really should be the shining star in Sony’s core electronics business. Sales of Sony’s Playstation 3 console fell 19 percent year-over-year in November, according to NPD. This while sales of Microsoft’s Xbox 360 rose eight percent and sales of Nintendo’s Wii doubled. U.S. consumers purchased two million Wii consoles and 836,000 Xbox 360s last month. But they bought just 378,000 PS3s.

Ugly news for Sony and for CEO Howard Stringer, who’s promised the company’s games division will turn a profit this fiscal year after two years of losses. Clearly, Sony’s going to have a tough time managing that. No easy task peddling the $399 PS3 to a public that would much prefer to spend $150 less on the Wii.

A week after announcing the closure of a fifth of its stores. in the U.S., the struggling retailer succumbed to the inevitable and filed for bankruptcy protection.

This just weeks before the start of the holiday shopping season. A bleak portent for the retail sector.

“Despite aggressive efforts to secure vendor support, vendor concerns about the company’s liquidity and ability to pay for its purchases in this difficult economic climate have escalated considerably,” the company said in a statement. “Faced with the need to secure ongoing vendor support and to ensure adequate merchandise flow to stores during the important holiday season, the company has determined that it would be in the best interest of its stakeholders to file for reorganization relief under Chapter 11.”

BlockBuster must be thanking its lucky stars it chose to abandon its $1.3 billion gambit for the foundering electronics chain….