Digital Daily » economic downturn

Microsoft Sacks 800 [UPDATED]

John Paczkowski — Wed, 04 Nov 2009 12:58:00 +0000

“We are mostly but not all done” with layoffs. So said Microsoft CEO Steve Ballmer in May at the start of a second round of cuts that claimed the livelihoods of some 3,000 employees. Now, six months later, the company is apparently finishing the job.

Sources tell TechFlash that Microsoft (MSFT) will make additional job reductions this week–beginning as early as today. Cuts are expected to number in the hundreds–smaller than those made in January and May, but ugly just the same.

“As we move forward, we will continue to closely monitor the impact of the economic downturn on the company and if necessary, take further actions on our cost structure including additional job eliminations,” Ballmer said in May. Given that Microsoft posted declines in revenue and profits in its latest quarter, I suppose this week’s rumored “action” was inevitable.

UPDATE: Cuts are indeed being made today–800 of them. Here’s the official word from Microsoft:

“Earlier this year, we announced that in order to reduce costs, increase efficiency and prioritize our focus areas, we would eliminate approximately 5,000 positions by June 2010. Today, we are eliminating around 800 positions spread across multiple businesses and locations and have completed our reduction plan sooner than we had anticipated 11 months ago. At the same time, we continue to hire in priority areas, but also understand that continuing to manage our businesses closely, as we always do, can mean additional headcount adjustments.”

Economic Crisis Drives Notebook "Rightsizing"

John Paczkowski — Wed, 15 Oct 2008 13:30:02 +0000

At first glance, the growth of the global personal computer market during the third quarter would seem to belie any notion of a vast economic downturn. Despite the financial crisis gripping Wall Street, PC shipments increased 15 percent from the third quarter of 2007 to the third quarter of 2008, according to Gartner (IT).

Still, the PC industry is feeling the effect of the economic meltdown. “The U.S. home market saw definite softness,” said Gartner analyst Mika Kitagawa. “The global PC market finally felt the impact from global economic downturn.”

The fastest growing computer segment in the quarter: mini-notebooks. “The mini-notebook segment experienced strong growth in the global PC, led by robust growth in the Europe, Middle East and Africa (EMEA) region,” said Kitagawa. “In the North America market, the economic crunch created more interest in the sub-$500 segment. Because the mini-notebook is still a new segment, it is too early to determine if the emerging segment created new market opportunities or if it cannibalized lower priced systems.”

Seems the volatility in the world’s economy hasn’t undermined interest in new PCs so much as refocused it on a new category.

One last point worth noting here, in light of Tuesday MacBook event. Apple (AAPL) continues to exceed industry growth in laptop sales. As Apple COO Tim Cook noted yesterday, “Several quarters in a row, we’ve been growing two to three times the market growth.”