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	<title>Digital Daily &#187; eCompanies</title>
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	<description>by John Paczkowski</description>
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		<title>LonelyStealthMarketer15</title>
		<link>http://digitaldaily.allthingsd.com/20070622/ddv20070622/</link>
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		<pubDate>Fri, 22 Jun 2007 19:07:49 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[business.com]]></category>
		<category><![CDATA[eCompanies]]></category>
		<category><![CDATA[Ivan Seidenberg]]></category>
		<category><![CDATA[lonelygirl15]]></category>
		<category><![CDATA[Neutrogena]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Verizon]]></category>

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		<title>Here's Another Domain You Might Buy: www.MainstreamMedia Desperation.com</title>
		<link>http://digitaldaily.allthingsd.com/20070622/businesscom/</link>
		<comments>http://digitaldaily.allthingsd.com/20070622/businesscom/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 11:20:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[altavista.com]]></category>
		<category><![CDATA[business.com]]></category>
		<category><![CDATA[Compaq]]></category>
		<category><![CDATA[eCompanies]]></category>

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		<description><![CDATA[When Santa Monica, Calif.-based incubator eCompanies paid $7.5 million in 1999 for the rights to the domain name business.com&#8211;nearly twice what Compaq paid the year prior to buy altavista.com, the name of its search engine&#8211;conventional wisdom was that the company&#8217;s founders were out of their minds. &#8220;It is going to be the bargain of the [...]]]></description>
			<content:encoded><![CDATA[<p>When Santa Monica, Calif.-based incubator eCompanies<a href="http://archive.salon.com/tech/feature/2000/06/07/gumbel/"> paid $7.5 million in 1999 for the rights to the domain name business.com</a>&#8211;nearly twice what Compaq paid the year prior to buy altavista.com, the name of its search engine&#8211;conventional wisdom was that the company&#8217;s founders were out of their minds. &#8220;It is going to be the bargain of the century,&#8221; <a href="http://www.iw.com/magazine.php?inc=040100/4.01interview.html">eCompanies co-founder Sky Dayton told Internet World</a> at the time. &#8220;It is going to look like we bought the island of Manhattan for $7.5 million and some beads.&#8221; That quote made him a bit of a laughingstock in certain circles and landed eCompanies the No. 35 spot on <a href="http://web.archive.org/web/20010603233058/http://www.ecompany.com/edit/0,2088,11274,00.html">that year&#8217;s list of &#8220;The Dumbest Moments in e-Business History.&#8221;</a></p>
<p>Well, look who&#8217;s laughing now. <a href="http://www.paidcontent.org/entry/businesscom-on-sale-nyt-and-dj-possible-suitors-report/">Business.com is up for sale</a> and some say it <a href="http://svextra.com/blogs/gmsv/2007/06/buy_the_businesscom_domain_and_well_throw_in_this_profitable_company_for_free.html">could fetch anywhere from $300 million to $400 million</a> from media companies in need of some online growth&#8211;Dow Jones or the New York Times, for example. That&#8217;s quite a bit of money for what&#8217;s essentially a directory of sponsored listings. Still, it does make money&#8211;$15 million a year or so. So, a $350-million acquisition price would be 24 times current revenue. Not bad for an initial investment of $7.5 million and some beads &#8230;</p>
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