Friday, September 25, 2009
New iMacs May Include “Bag of Hurt” Option
Asked in October 2008 why Apple wasn’t yet offering Blu-ray DVD drives as an option on machines, Apple CEO Steve Jobs said the licensing issues were too complex to make doing so worthwhile. “Blu-ray is a bag of hurt,” he quipped. Well, no longer. Because Apple is planning to refresh its iMac desktop computer in the next few weeks, and when it does, it may well offer a Blue-ray drive option.




“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.