The new iMacs boast LED-backlit 21.5- and 27-inch widescreen displays in an edge-to-edge glass design and all aluminum enclosure. They’re available with Intel (INTC) Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for even better performance. The low-end model is priced at $1,199, the same as the past generation, but its high-end sibling is now $200 cheaper, at $1,999.

The new MacBook features an 13.3-inch LED backlit display, a multitouch trackpad, and a $999 price tag. Though still housed in white polycarbonate plastic, it features an updated unibody design borrowed from the MacBook Pro.

The successor to the Mighty Mouse, Magic Mouse, eliminates mechanical buttons, instead, employing the same multitouch surface found on the iPhone, iPod touch, and Mac notebook trackpads, allowing users to navigate their desktops with simple gesture commands.

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

Finally, Apple (AAPL) also updated the Mac mini. While its design is largely identical to that of its predecessor, it offers far more storage. Starting at $599, the entry-level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Quite a refresh and one analysts are already crowing about. In a bulletin released after the announcement, Piper Jaffray’s Gene Munster said Apple’s new machines will undoubtedly improve the company’s prospects for the December quarter.

“We expect the new iMacs, and to a lesser degree the new Mac minis, to help the desktop category rebound in the Dec. quarter,” Munster wrote. “In other words, the headwind that existed in the Sept. quarter due to aging Mac desktops has now turned into a tailwind for Mac units in the Dec. quarter….Bottom Line: Street Mac numbers may also be conservative if positive trends continue coupled with new Macs in the quarter.”

“If (the Eee PC from) Asus starts to do well, we are all in trouble. That’s just a race to the bottom.”

– Mike Abary, senior vice president of Sony’s IT product division, February, 2008

If the netbook market is a race to the bottom, then Sony is bringing up the rear. Not a year after Sony execs disparaged netbooks as undeserving of its premium brand attention, the company announced its token entry into the market: the Vaio W.

Outfitted with a 10-inch screen, an Intel (INTC) Atom processor, 1GB of memory, a 160GB hard disk drive and Windows XP, the machine prices out at $630 in Japan, $499 in the U.S. That’s quite a bit more expensive than rival netbooks. Which is odd since the market for these machines is fairly price-sensitive. Still, Sony (SNE) feels the W is good value for the money, given its design, cheery color palette (white, brown, pink!) and screen resolution–at 1366 by 768 pixels, the W’s display is clearly better than that of its rivals.

Said Vaio chief Nicolas Barendson, “We believe that this screen resolution and design offers our customers a better experience, and that it will be popular with both newcomers to the netbook market looking for a quality portable PC at a netbook price point, and customers wanting to improve their existing netbook experience to date by upgrading their screens.”

Sony’s announcement leaves Apple (AAPL) as the lone major computer manufacturer without a netbook offering, a designation it’s likely to keep for the foreseeable future, according to company execs. “When I look at netbooks, I see cramped keyboards, terrible software, junky hardware, very small screens,” COO Tim Cook said back in April, noting that it’s “a stretch” to call a netbook a personal computer. “It’s just not a good consumer experience and not something we would put the Mac brand on…it’s not a space as it exists today that we are interested in, nor do we believe that customers in the long term would be interested in. It’s a segment we would choose not to play in.”

Making New Yahoo! Homepages Your Own
 
We recognize that for many of you around the world, the Yahoo! homepage — whether you’re seeing it on a computer or a mobile device – is Yahoo!. And we know you all have vastly different interests and “must-see” places you navigate to online. We can make our homepage better reflect this reality and, as many of you know, we’ve been hard at work on improving both our mobile and Web homepages.
 
What’s new, you ask?
We recently made the new Yahoo! Mobile (http://m.yahoo.com) available on the mobile Web across more than 300 devices and as an Apple iPhone app — both are available in eight countries, with more launching soon. We’ve moved out of beta and are in the process of rolling it out as our default mobile homepage.
 
Like the PC homepage we’re testing, Yahoo! Mobile has a more feature-rich design, letting you bring together your favorite content and services from across the Web, making it more personally relevant. For example, my experience is customized with my Yahoo! Mail, Facebook, Twitter and Yahoo! Messenger accounts, as well as my various stocks, favorite blog feeds, and weather from my favorite cities. The beauty of it is that you can customize the experience to exactly what you want and add anything to the page.
 
As for the Web, we recently started testing some new designs based on your feedback. We recognize that many of you like your homepage just the way it is, thank-you-very-much, so the overall look and feel of the page will be familiar. But take a closer look, and you’ll see that we’ve made some fundamental improvements and packed in features that are easy to use and easy to make your own — things you have told us you want.
 
The “My Favorites” area on the left side of the page includes an applications “dashboard” with the ability to preview, interact with or navigate to your favorite sites — whether they’re on Yahoo! or elsewhere on the Web. It’s all fully customizable.
 
Here’s some of what’s new and cool:

• Lots more apps: We’re testing a growing library of apps that let you get more done without leaving the page. Some of these apps include eBay and MySpace, and content sites like USA Today and NPR. We also have newly developed apps for popular Yahoo! services like Messenger, Movies and Flickr.
• Social pulse: A new Yahoo! Updates app lets you keep up with your friends’ online activities directly on the homepage — such as a recently Buzzed article or a video uploaded to YouTube.
• Easier email: We’ve separated your individual email accounts as distinct apps, rather than a combined inbox, so that it’s faster and easier to get to the exact mail you want. This was a request we heard repeatedly during testing.

“Between indications from our component contacts in Asia, recent patents relating to multi-touch sensitivity for more complex computing devices, comments from Tim Cook on the April 22nd conference call, and Apple’s acquisition of P.A. Semi along with other recent chip-related hires, it is increasingly clear that Apple is investing more in its mobile computing franchise,” he writes. “Specifically, we expect this to result in a larger (7″-10″) touchscreen tablet that will launch in 1H CY10. Additionally, Apple’s consistent message that it refuses to launch a ‘cheap’ portable netbook, and its desire to differentiate itself in a maturing market before it’s too late, plus its gradual addition of multi-touch technology to all of its core products (iPhones, iPods and Macs) leads us to conclude this product will be a touchscreen tablet.”

Munster theorizes that the device will use a third version of Mac OS X to offer a sort of middle ground between the iPod touch and the MacBook. “The device’s OS could bear a close resemblance to Apple’s iPhone OS and run App Store apps,” he wrote. “Key apps, like Safari and Mail, could make use of the larger screen resolution, making Apple’s tablet appealing for more extended use, but the company could continue to leverage its primary asset in mobile computing, the App Store, in this scenario.”

The design of that OS, however, has been time-consuming and will keep the device from market until the first half of next year. “We expect the development of such an OS to be underway currently,” Munster says, “but its complexity, along with our conversations with a key company in the mobile space, leads us to believe it will not launch until CY10.”

[Image Credit: MacBlogz]

You know things are bad at AMD when the company’s schadenfreude over Intel’s European legal woes spills over into its brand messaging. Surf over to AMD’s Web site this morning and you’ll find foremost on its homepage not a message about Fusion, its next-generation microprocessor design, or branding for its various chips, but a gigantic European Union flag flying over this text:

“European Commission finds Intel guilty of breaking antitrust laws, harming consumers.”

Click through and you’ll find an entire subsite celebrating the EC’s finding–a shrine of court documents, press releases and industry quotes. “European Commission Reveals the Truth About Intel,” the page shouts, cataloging AMD’s grievances against the company. And while that’s apparently the case, AMD’s response reveals a bit of truth about AMD. Gloating over a legal victory is one thing, but building a branding campaign around it is another one entirely. Moral superiority is wonderful, but it’s not going to win any battles in the marketplace.

For AMD (AMD) to beat Intel (INTC) at its own game, it must beat Intel at its own game. “Imagine a world where the world’s most important information technology only comes from one place,” AMD President and CEO Dirk Meyer recently told BusinessWeek. “Nobody wants to live in that world.” No, I suppose not. But if we’re going to live in the better one the Meyer is hinting at, AMD has got to build it. Talking about it as your company continues to struggle toward profitability after more than two years of losses, isn’t going to cut it.

• 600 MHz Samsung ARM processor
• 256MB system RAM
• a 3.2-megapixel camera with autofocus
• 32GB of storage
• a digital compass
• FM

These specs were submitted to a rumor site by someone who claims to have a friend inside Apple manufacturing partner Foxconn who has handled iPhone “model MB717LL 9.” As such, they should be taken with a grain of salt, if not an entire salt flat.

That said, the rumors do seem reasonable. A 600 MHz chip is a nice improvement over the a 400 MHz part in the current iPhone, as is the doubling of RAM to 256MB. FM transmission and reception capabilities have been rumored before as has the compass. What’s missing, however, is an improved battery, a better GPU–perhaps the PowerVR SGX that’s been rumored to be heading for the device, a new, more elegant housing less prone to those hairline cracks that seem to plague the current one, and–in a perfect world–an OLED display and a second front-facing camera for video conferencing. Of course if OS 3.0 proves to be even a third as robust as Apple claims, we’ll be so enamored of the device we might not notice any of those things are missing.

“The ornamental design for an electronic media reader, as shown and described.”

About as exciting as the original Kindle design it describes, but this isn’t a utility patent, so you can’t really expect much from it. That said, the reference citations it contains are interesting. Among the devices included: the iRex iLiad, the NUUTbook an early prototype of the One Laptop Per Child Foundation’s XO laptop and Apple’s MacBook Pro.

Note: Be sure to see the liveblog of the Amazon announcement in New York by MediaMemo’s Peter Kafka, starting at 10:30 a.m. EDT.

Continuing, Folino accuses Broadcom of engineering its bid to commandeer new contracts that Emulex recently won at the expense of its rivals–including Broadcom.

“Your unsolicited proposal is opportunistic given Broadcom is uniquely aware of the new unannounced design wins that Emulex has secured with tier-one OEMs at the expense of Broadcom and other competitors,” Folino writes. “As you know, these design wins are kept confidential at our customers’ request and do not typically begin contributing revenue for several quarters. Thus, Emulex’s stock price does not fully reflect the long-term value creation potential that the Company has already secured. However, given that some of these design wins have come at your expense, including your core Ethernet networking business, you are uniquely aware of the future value we have secured and how well positioned we are to unseat you on many other platforms in the near future. We believe your proposal is an opportunistic attempt to capture that value, which rightly belongs to our stockholders.”

In other words, quit low-balling us–especially if, as you profess, you’d like to move ahead with a deal in a “friendly, collaborative manner.”

That breathless and swooning introduction aside, ngmoco co-founder Neil Young’s keynote address at the Game Developers Conference in San Francisco today was noteworthy in that it really heralds the arrival of the iPhone as a gaming platform. The GDC is the largest annual gathering of professional videogame developers, so the fact that Young, an Electronic Arts (ERTS) alum turned iPhone developer, delivered his remarks from a stage that will soon host Nintendo president Satoru Iwata and Metal Gear creator Hideo Kojima says a lot about the esteem in which game developers hold the device–dismissive comments from Sony (SNE) be damned.

Apple’s (AAPL) iPhone is still in its early stages as a gaming platform and make no mistake, it is a viable gaming platform, said Young. And he should know; ngmoco–the developer of popular iPhone game titles like Rolando, Dropship, and Topple–just closed a $10 million second-round of funding after only nine months in business.

“Don’t let the haters tell you it sucks compared to the [Nintendo] DS or the [Sony] PSP,” Young said of the iPhone. “It doesn’t. It’s good. It’s clear that the quality of iPhone games is eclipsing its console counterparts, and that’s even more acute when you compare it against the prior generation.” Why?

Unlike its console rivals, the iPhone is always connected, users always carry it, it offers unique features that can’t be found anywhere else–a touchscreen, an accelerometer, connectivity. In this way, said Young, the iPhone is similar to the Nintendo DS. When that device first launched, many thought it would be beaten into whimpering submission by the far more robust PSP. But that never happened. “Nintendo was able to win that battle by combining great software with hardware that it understood very well,” Young said. “If Nintendo made the iPhone, what would they focus on? I think they would build games that could only be on the iPhone. The designs would be progressive, discontinuous, and would have the user and the user’s context always in mind. They would have great underlying game design with native device functionality at the core.”

His point: Graphics and sound alone don’t necessarily make a great app. As Nintendo has shown us with the DS and the Wii, gaming is all about the platform. And Apple has clearly created one to be reckoned with.

“Imagine your music player talking to you, telling you your song titles, artists and playlist names,” Greg Joswiak, Apple’s vice president of iPod and iPhone Product Marketing said in a statement. “The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you.”

An interesting feature for those of us that can’t always recall a song name or its author simply by listening to it. Reminds me of HAL in 2001: A Space Odyssey.

“Dave Bowman: Tell me the name of the song, HAL.
HAL: I’m sorry Dave, I’m afraid I can’t do that.
Dave Bowman: What’s the problem?
HAL: I think you know what the problem is just as well as I do….”

As with most Apple (AAPL) products, the design of the device is impressive–sleek and impossibly small. That said, one of its elements may prove off-putting: The new shuffle lacks a click wheel. Its controls have been moved to the earphone cord. Which means it’s incompatible with third-party earphones until someone comes out with an adapter cable that will make it a bit costlier than its $79 price.

Sounds intriguing, yeah? So what it is it?

Chowdhry hasn’t the faintest idea. But he speculates that it will involve chips developed by P.A. Semi, the boutique semiconductor design company Apple acquired last April. A clearer picture of what’s in store for us will emerge in early 2009 with a series of new Apple patent filings says Chowdhry, who contends that a P.A. Semi chip has also been designed into the third-generation iPhone–which will boast vastly improved performance and battery life over its predecessor.

Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.

Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple’s current graphics chips.

New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.

The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.

A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch.

And they’re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple’s previous notebooks.

Jobs passes a chassis around the audience, and it is, indeed, very slick. “A tour de force of engineering,” says Jobs. Holding one of these in your hands, it’s tough to disagree.

More coming …