Tuesday, September 9, 2008
Microsoft: We Have a New MP3 Player Also
“Zune’s focus is liveliness and youth. The buzz of the sound ‘Z’ makes it one of the most energetic in the language. Lexicon’s studies of sound symbolism, conducted with hundreds of people in a variety of languages, have shown that word-initial ‘Z’ scores very high for communicating attributes like ‘lively,’ ‘daring,’ and ‘fast.’ The letter Z’s current popularity in respellings like ‘boyz’ and ‘antz’ lends a youthful irreverence. …”
