Digital Daily » Corebrand http://digitaldaily.allthingsd.com by John Paczkowski Mon, 23 Nov 2009 01:59:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 10 Ways to Attract Women, According to Yahoo http://digitaldaily.allthingsd.com/20080331/ddv20080331/ http://digitaldaily.allthingsd.com/20080331/ddv20080331/#comments Mon, 31 Mar 2008 18:00:52 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080331/ddv20080331/
[ See post to watch video ] ]]> http://digitaldaily.allthingsd.com/20080331/ddv20080331/feed/ 0 Survey: "I'm a Mac, You're a Dork" Campaign a Resounding Success http://digitaldaily.allthingsd.com/20080331/msft-brand-slide/ http://digitaldaily.allthingsd.com/20080331/msft-brand-slide/#comments Mon, 31 Mar 2008 07:50:03 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080328/msft-brand-slide/ imamac-imadork.jpgAccording to the results of the 2007 CoreBrand Power 100 study (PDF), Microsoft (MSFT) has suffered significant erosion of its brand power since 2004. The software giant fell to No. 59 in Corebrand’s ranking of global brands for 2007, down from No. 11 in 2004.

Why? The market research firm speculates that the decline could have something to do with Apple’s (AAPL) “Hi, I’m a Mac” ads.

“The effect of Apple’s ‘Hi, I’m a Mac’ advertising campaign may have taken its toll on Microsoft,” CoreBrand CEO James Gregory said in a statement. “The launch of a series of new products, following a long, relatively dormant period, will be closely watched to see if it will have a positive impact on the Microsoft brand.”

Yeah, Vista probably had nothing to do with it …

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