“• It is a stylised ‘W’ for Woolworths with the addition of an abstract leaf symbol representing fresh food;
• It is reminiscent of one of the most famous Woolworths logos of the 1970s;
• It represents a person–as in ‘The Fresh Food People’ and the Woolworths focus on its customers.”

– Woolworths announces its new logo.

Woolworths Supermarkets describes its new logo as “an abstract leaf symbol” intended to represent fresh food. But to Apple, the stylized “W” looks far too much like its own namesake fruit, which could be problematic should the supermarket chain someday decide to peddle its own brand of consumer electronics. And so Apple is petitioning IP Australia, the local agency that governs trademarks, to reject the Woolworths application for the mark.

It seems an overly litigious move, even for Apple (AAPL). As Hans Hulsbosch, the Woolworths logo designer dryly notes, “Based on this logic, they would have to take action against every fruitseller.”

That said, the Woolworths application is for a blanket trademark on a broad range of goods, including electronics, specifically “apparatus for recording, transmission or reproduction of sound or images…calculating machines, data processing equipment and computers…computer devices and computer peripheral devices…[and] computer hardware and software.”

While it might seem unlikely that the supermarket chain would ever manufacture devices, it did recently begin dabbling in cellphones, so it’s not entirely out of the question. Said a Woolworths spokesman: “While we can’t rule [computers, musical players, or other devices] out, we haven’t got any plans at the moment.”

This isn’t the first time Apple has challenged a trademark. Last year the company went after New York City’s GreeNYC campaign claiming its logo would create confusion in the marketplace. And in 2007, Apple settled a long-running trademark dispute with The Beatles’ parent company, Apple Corps.

CAPTCHA, for those of you just joining us, stands for Completely Automated Public Turing test to tell Computers and Humans Apart. Essentially, it’s a challenge-response test used to distinguish between humans and spam-spewing robots. What’s interesting about reCAPTCHA’s implementation is that it’s used for digitizing books.

“Since computers have trouble reading squiggly words like these, CAPTCHAs are designed to allow humans in but prevent malicious programs from scalping tickets or obtain millions of email accounts for spamming,” Google explains in a post to the company blog. “But there’s a twist–the words in many of the CAPTCHAs provided by reCAPTCHA come from scanned archival newspapers and old books. Computers find it hard to recognize these words because the ink and paper have degraded over time, but by typing them in as a CAPTCHA, crowds teach computers to read the scanned text.”

An ingenious idea, crowdsourcing book transcriptions in this way. An effective one too: reCAPTCHA boasts 99.5 percent accuracy at the word level.

Little wonder, then, that Google (GOOG) has acquired it. The company can clearly put reCaptcha’s technology to good use, not just as a security measure, but as a means of improving its own massive book-scanning project.

Speaking at Apple’s music event, CEO Steve Jobs, in his first public appearance since his medical leave of absence, introduces iTunes 9. After noting that iTunes is the largest music store in the world, boasting some 100 million accounts, Jobs rattles off some of the software’s new features. Among them: Genius Mixes and improved synching. The latter enables more specific synching and supports a new way of managing applications for the iPhone and iPod touch with a nice drag-and-drop feature. Very easy to organize and reorganize applications. The crowd really likes this one.

Also included in this update: Home Sharing, which allows songs, movies and TV shows to be shared and copied to up to five home computers. Another very slick feature that allows users to simply drag and drop songs between computers to copy them.

iTunes 9 also features a new store with redesigned music, movie, TV pages and a handy new navigation bar. Beyond this, there’s also support for Twitter and Facebook.

“You know, some of us here are old enough that we actually bought LPs,” says Jobs. “You used to get liner notes, essays and photos, but that stuff left us when we moved to digital music.”

With that, Jobs announces iTunes LP–the official name of the company’s rumored “Cocktail” album bundle. As expected, these iTunes LP bundles will feature additional art, photos and whatnot. Apple is working directly with artists and labels to develop them.

A Doors “LP” is offered up as an example and it includes some videos exclusively recorded for iTunes–Ray Manzarek talking about how Jim Morrison named the Doors (“Not a door-door, man. Like the door in your MIND.”). Surprisingly nice little video, actually. Certainly, it’s likely to appeal to die-hard fans.

Apple (AAPL) is doing something similar with movies–iTunes extras. Movies bundled with additional photos, etc.

Live from Apple’s “Let’s Rock” Event

• iPod Updates, Games, Nano Video Cameras
• iTunes 9, iTunes LP, Home Sharing, Genius Mixes
• Steve Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”
• Event Photos by Adam Tow

In fact, sales of netbooks are growing twice as quickly as those of full-sized laptops. According to DisplaySearch, a division of the NPD Group, netbooks represented 22.2 percent of portable computers shipped worldwide in the second quarter of 2009. That’s up from 5.6 percent a year ago, and 17.8 percent in the first quarter of this year (click on table below to enlarge).

Given Microsoft’s (MSFT) complaints about netbooks in the past, what will the company do now that the machines account for a fifth of the entire portable PC business? What will it do when more ARM-based netbooks, which can’t even run Windows, begin arriving at market?

It’s not yet clear whether Beijing delayed the order because PC makers were having trouble supplying all new machines with the program or in reaction to the international outcry over it. In a letter to Chinese Premier Wen Jiabao last week, an international group of business associations that includes most of the world’s major technology companies, called upon China to abandon the plan, which it said “raises serious concerns for us and seems to run counter to China’s important goal of becoming a vibrant and dynamic information-based society.”

“According to complaints from many residents, Google’s English language search engine has spread large amounts of vulgar content that is lascivious and pornographic, seriously violating China’s relevant laws and regulations,” foreign ministry spokesman Qin Gang told a regularly scheduled news conference. “I’d like to stress that google.com, as an Internet enterprise providing services in China, should earnestly abide by Chinese laws and regulations.”

The disruption of Google (GOOG) services follows a widely criticized mandate from Beijing requiring all computers sold in the country to include Green Dam, an application designed to prevent citizens from viewing “offensive” content, which in the Chinese government’s case includes all manner of material. From a report by the Open Net Initiative, an academic consortium dedicated to the study of censorship and surveillance:

The version of the Green Dam software that we tested, when operating under its default settings, is far more intrusive than any other content control software we have reviewed. Not only does it block access to a wide range of web sites based on keywords and image processing, including porn, gaming, gay content, religious sites and political themes, it actively monitors individual computer behavior, such that a wide range of programs including word processing and email can be suddenly terminated if content algorithm detects inappropriate speech. The program installs components deep into the kernel of the computer operating system in order to enable this application layer monitoring. The operation of the software is highly unpredictable and disrupts computer activity far beyond the blocking of websites.

…The deeply intrusive nature of the software opens up several possibilities for use other than filtering material harmful to minors. With minor changes introduced through the auto-update feature, the architecture could be used for monitoring personal communications and Internet browsing behavior. Log files are currently recorded locally on the machine, including events and keywords that trigger filtering. The auto-update feature can used to change the scope and targeting of filtering without any notification to users.

“The current Microsoft announcement is too little, too late. Such a move would have been appropriate in 1997, but further action is needed to undo the effects of a decade of abuse,” said Thomas Vinje, spokesman for the anti-Microsoft lobby European Committee for Interoperable Systems. “Microsoft must give users real choice, and this should include not just buyers of new computers, but also existing users.” And just what is Vinje’s idea of “real choice”? Ballot screens offering a choice of at least five preloaded browsers for buyers of new PCS as well as Microsoft’s installed base of Windows users, via Windows and IE updates.

Mitchell Baker, Chair of the Mozilla Foundation, took a similarly dim view of Microsoft’s (MSFT) plans for European versions of Windows, questioning the company’s motives and wondering if it might not intend to somehow give PC makers an incentive to bundle IE back into Windows at the OEM level. “It’s impossible to evaluate what this means until Microsoft describes–completely and with specificity–all the incentives and disincentives applicable to Windows OEMs,” she wrote in a blog post. “Without this it’s impossible to tell if Microsoft is giving something with one hand and taking it away with the other. For example, if Windows marketing dollars are tied to IE or browser-based programs, then the ties to Windows are still distorting the browser market. One could think of many other examples. As a result, it’s also impossible to tell whether this does anything more than change the technical installation process of the OEMs.”

Baker did, however, concede that Microsoft’s solution will achieve one thing: annoying the hell out of Windows users abroad. “It will certainly make life more difficult for people upgrading to Windows 7,” she said.

In sum, Microsoft engaged in bait and switch–assuring consumers they were purchasing ‘Vista Capable’ machines when, in fact, they could obtain only a stripped-down operating system lacking the functionality and features that Microsoft advertised as ‘Vista.’”

– Excerpt from the Vista Capable lawsuit

Looks like the three-hour deposition Microsoft CEO Steve Ballmer gave in the so-called “Vista Capable” class action suit was for naught. A judge Wednesday ruled that the lawsuit, which has troubled Microsoft for nearly two years now, cannot go forward as a class action. Instead, plaintiffs who claim Microsoft labeled PCs “Windows Vista Capable” even though the computers were capable of running only the stripped down “Home Basic” version of the OS, must pursue their cases individually. Seems the plaintiffs were unable to convincingly demonstrate that the “Windows Vista Capable” marketing program resulted in increased sales for Microsoft, an argument essential to supporting their class action claim.

A lucky turn of events for Microsoft (MSFT) and one that could potentially save the company millions of dollars in compensatory damages and, by some accounts, up to $8.52 billion-worth of memory and graphics cards if it should lose the case–assuming any of the plaintiffs have the courage to go up against Microsoft on their own.

Fairchild (FCS) reduced its guidance as well. It had been expecting $338 million to $360 million in sales for its fiscal fourth quarter. Now it expects just $320 million.

Fairchild is the latest semiconductor company to temper its estimates as demand for the computers and telecommunications gear in which its chips are used contracts. Earlier this week, Texas Instruments (TXN), National Semi (NSM) and Broadcom (BRCM) all cut their projections because of lousy market conditions.

When I look at this, it sends shivers up my spine.”

– Apple COO Tim Cook demonstrates a new MacBook running Windows

If there was any comic relief during Tuesday’s Apple event, it was provided by Microsoft (MSFT), which played Curly to CEO Steve Jobs’s Moe and COO Tim Cook’s Larry. Discussing the dramatic increase in the Mac’s market share in the past year, Cook said it was driven partially by “something we didn’t do: Vista.”

“I think it’s fair to say that Vista hasn’t lived up to everything that Microsoft hoped it would,” Cook said. “And consequently, it’s opened doors for a lot of people to consider switching to the Mac. And Apple has been the beneficiary of this.”

Recognize misfortune for what it is: an opportunity to lift yourself to a higher level, eh, Tim?

Anyway, according to Cook, 50 percent of all new Macs sold are purchased by switchers. Moreover, the Mac has outgrown the market for 14 of the last 15 quarters. That’s nearly four years. “The Macintosh represents 17.6 percent of all unit sales in U.S. retail,” said Cook. “That means one out of every three dollars spent on computers in U.S. retail is spent on the Mac.”

A remarkable point. And one seemingly borne out by the latest PC vendor shipment numbers from Gartner (IT) (click on chart below). Apple (AAPL) showed nearly 30 percent year-over-year growth in the third quarter, its market share rising to 9.5 percent from 7.7 percent.