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	<title>Digital Daily &#187; Comes With Music</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		<title>"Comes With Music," DRM &amp; Sony BMG</title>
		<link>http://digitaldaily.allthingsd.com/20080422/nokia-sony/</link>
		<comments>http://digitaldaily.allthingsd.com/20080422/nokia-sony/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 11:28:48 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[catalog]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[Comes With Music]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[rootkit]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[song]]></category>
		<category><![CDATA[Sony BMG]]></category>
		<category><![CDATA[Universal Music Group]]></category>

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		<description><![CDATA[Sony BMG (SNE) has signed on to Nokia’s (NOK) new &#8220;Comes With Music&#8221; program and really, who better than the pioneer of the rootkit digital-rights management scheme to endorse Nokia&#8217;s DRM-hobbled prebundled music initiative?
This morning, Sony BMG became the second record label to jump on board the Finnish phone giant&#8217;s Comes With Music offering, which&#8211;when [...]]]></description>
			<content:encoded><![CDATA[<p>Sony BMG (SNE) has <a href="http://www.nokia.com/A4136001?newsid=1211833">signed on to Nokia’s (NOK) new &#8220;Comes With Music&#8221; program</a> and really, who better than <a href="http://svextra.com/blogs/gmsv/2005/11/sony_inducted_i.html">the pioneer of the rootkit digital-rights management scheme</a> to endorse Nokia&#8217;s <a href="http://digitaldaily.allthingsd.com/20071205/ddv20071205/">DRM-hobbled prebundled music initiative?</a></p>
<p>This morning, Sony BMG became the second record label to jump on board the Finnish phone giant&#8217;s Comes With Music offering, which&#8211;when it launches in the second half of 2008, will package <a href="http://www.nokia.com/A4136001?newsid=1211563">mobile phones</a> with a year of unlimited access to music. There are, however, certain caveats to that value proposition, as <a href="http://digitaldaily.allthingsd.com/20071205/comes-with-music/">I pointed out last December</a>:</p>
<blockquote><p>
Though Comes With Music does indeed permit owners of certain Nokia cellphones to download as many songs as humanly possible in one year (with no per-song data charges), transfer them to a PC and keep them at the end of that time, they must pay a per-song usage fee to burn them to CD. What’s more, the songs are wrapped in Microsoft’s (MSFT) ironically named &#8216;Plays for Sure&#8217; digital-rights management scheme, which prevents them from being played on the iPod, Zune, etc. Finally, another 12 months access to the music catalog requires the purchase of a brand new phone.&#8221;
</p></blockquote>
<p>Clearly, Sony, like Universal (VIV.PA) before it, doesn&#8217;t see these issues as off-putting to consumers. &#8220;When you give consumers the key to the candy store without any limitations, there&#8217;s a lot more opportunity for discovering music that you might not have found before,&#8221; <a href="http://ap.google.com/article/ALeqM5jj4HKONQEMd8s-zLekxwlaYUypxgD906U88G0">said Thomas Hesse, president of global digital business and U.S. sales for Sony BMG Music Entertainment</a>. &#8220;We think this will energize the discovery of music.&#8221;</p>
<p>It might energize Sony BMG&#8217;s bottom line a bit as well. When Universal first signed up for Comes with Music, sources close to the company said that Nokia <a href="http://www.moconews.net/entry/419-nokia-paying-umg-35-for-comes-with-music-rumor/">would pay the label up to $35 for every phone that offers access to its library</a>. Nokia subsequently denied it was paying that amount, but it&#8217;s definitely paying something&#8211;to Universal, Sony and whatever other labels it manages to line up for the service.</p>
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