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Thursday, August 2, 2007

Y? Because You Fit the Disney Demographic! M-O-U-S-E.

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March of the Preteen Consumers

Club Penguin, the online virtual world for children that is part of a worldwide trend, has finally been sold. Not to News Corp. for $200 million. Not to Sony for $450 million. But to Disney for a sum that could eventually hit $700 million. The Mouse House will pay $350 million up front for [...]

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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