Thursday, April 17, 2008
Retailer: Yahoo Warned of Lower-Than-Expected Refund
Yahoo’s paid search performance may be the fastest growing in the industry, but that doesn’t mean it’s the most effective. In fact, some companies would argue it’s not that effective at all. Companies like BigReds.com, which is suing Yahoo (YHOO) for more than $1 million for click fraud.
The collectibles retailer claims it paid Yahoo’s Search [...]





