Palm CEO Jon Rubinstein likes to say smart-phone makers “don’t have to beat each other to prosper,” but it’s beginning to look like they–or, rather, Palm–might have to. Because while the Pre may have put Palm back in the game, it’s not clear how long it can keep it there.
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Apple’s latest 52-week high is well on its way to becoming a 52-week low. In a research note to investors this week, Charlie Wolf of Needham & Company lifted his price target on Apple to $235, from $200, largely on the merits of the iPhone and the iTunes App Store.
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It has not yet been given a price or a release date, but Palm’s forthcoming Pre handset continues to have a remarkably restorative effect on the company’s share price. It wasn’t so long ago that Palm shares were trading just above a dollar. Today, they’re hovering around $8.67, bouyed up by little more than the device’s Consumer Electronics Show debut, an uneventful media Webcast, some hyperbolic remarks from one of the company’s investors and the enthusiasm of a few bullish analysts.
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Palm’s long-suffering investors have apparently drunk themselves silly on Palm Pre Kool-Aid. Shares of the much diminished handset maker climbed almost seven percent to $4.45 Thursday after the company uncrated the device and Web OS, the new platform it will run on. Wall Street seems convinced that the Pre is not a postscipt for Palm, but the beginnings of its rebirth. A historic turning point worthy of a trading bacchanal.
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Let me see if I understand this correctly. Apple, if it so chooses, can halve the subsidized price of the 8GB iPhone 3G, all the while maintaining a tidy 42.3 percent profit margin and extending its dominion over the smartphone market. And it can do this, because … Needham Research analyst Charlie Wolf says it can.
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If a tree falls in the forest and no one is around to hear it, does it make a sound? And if Palm announces a Centro price cut on International iPhone Day, does anyone care? The answer to the first philosophical riddle is debatable. The answer to the second?
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