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	<title>Digital Daily &#187; casing</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		  <title>All Things Digital</title>
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		<title>Take a Bath With Mr. Tech Bubble</title>
		<link>http://digitaldaily.allthingsd.com/20081009/take-a-bath-with-mr-tech-bubble/</link>
		<comments>http://digitaldaily.allthingsd.com/20081009/take-a-bath-with-mr-tech-bubble/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 18:00:18 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Adam Smith]]></category>
		<category><![CDATA[bubble]]></category>
		<category><![CDATA[business activity]]></category>
		<category><![CDATA[casing]]></category>
		<category><![CDATA[Cupertino]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[financial markets]]></category>
		<category><![CDATA[gross profit]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[International Monetary Fund]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[invisible hand]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[Michael Moritz]]></category>
		<category><![CDATA[net income]]></category>
		<category><![CDATA[notebooks]]></category>
		<category><![CDATA[Peter Oppenheimer]]></category>
		<category><![CDATA[product transition]]></category>
		<category><![CDATA[profit outlook]]></category>
		<category><![CDATA[Q3 sales]]></category>
		<category><![CDATA[SAP]]></category>
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		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6514</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1846659979}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Apple Announces October 14 Notebook Event</title>
		<link>http://digitaldaily.allthingsd.com/20081009/apple-announces-oct-14-notebook-event/</link>
		<comments>http://digitaldaily.allthingsd.com/20081009/apple-announces-oct-14-notebook-event/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 16:12:48 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[$800 MacBook]]></category>
		<category><![CDATA[2008 fiscal year]]></category>
		<category><![CDATA[casing]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[Cupertino]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[future product transition]]></category>
		<category><![CDATA[gross profit margin]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[new products]]></category>
		<category><![CDATA[next-generation]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[October 14]]></category>
		<category><![CDATA[Peter Oppenheimer]]></category>
		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[Town Hall]]></category>
		<category><![CDATA[value engineering]]></category>
		<category><![CDATA[volume manufacturing]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6477</guid>
		<description><![CDATA[Apple this morning announced an invitation-only event at the company’s Town Hall in Cupertino. As you can see from the invitation at right, the focus is clearly notebooks. It appears those alleged photos of the Apple next-generation MacBook Pro casing that have been floating around recently may be the real deal. Same goes for rumors of a new $800 MacBook.]]></description>
			<content:encoded><![CDATA[<p>Apple this morning announced an invitation-only event at the company&#8217;s Town Hall in Cupertino (just as <a href="http://daringfireball.net/2008/09/lets_rock_special_event">Daring Fireball predicted</a> back in September). As you can see from the invitation below, the focus is clearly notebooks. It appears those alleged <a href="http://www.appleinsider.com/articles/08/10/09/sources_latest_macbook_pro_photo_is_the_real_deal.html">photos</a> of the Apple (AAPL) next-generation MacBook Pro casing that have been floating around recently may be the real deal. Same goes for <a href="http://www.inquisitr.com/4834/exclusive-apple-to-launch-800-laptop/">rumors of a new $800 MacBook</a>. </p>
<p><a href="http://digitaldaily.allthingsd.com/files/2008/10/top.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2008/10/top-300x231.jpg" alt="" title="top" width="300" height="231" class="aligncenter size-medium wp-image-6478" /></a></p>
<p>The event may explain as well <a href="http://digitaldaily.allthingsd.com/20080722/apple-mystery-transition/">the “future product transition&#8221;</a> that compelled Apple to forecast a nearly 5 percent drop in gross profit margin for the final quarter of the 2008 fiscal year. Apple offered few details of that transition, though CFO Peter Oppenheimer said during a July earnings call that it will involve “state-of-the-art new products that our competitors just aren’t going to be able to match.”</p>
<p>“One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer,” Apple COO Tim Cook said during the same call. “Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far ahead of our competitors. We have some of these types of investments in front of us that I can’t discuss.”</p>
<p>Until Tuesday, Oct. 14, that is.</p>
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		<title>Report: New MacBooks, Justifications for Buying Them, in Production</title>
		<link>http://digitaldaily.allthingsd.com/20080915/new-macbooks-in-production/</link>
		<comments>http://digitaldaily.allthingsd.com/20080915/new-macbooks-in-production/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 20:24:21 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[backlit]]></category>
		<category><![CDATA[casing]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[Richard Gardner]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5017</guid>
		<description><![CDATA[It's looking more and more like Apple's next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/macbook.jpg" alt="" title="macbook" width="350" height="170" style="border: 1px solid #000;" class="aligncenter size-full wp-image-5029" />It&#8217;s looking more and more like Apple&#8217;s next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.</p>
<p>&#8220;Field checks confirm that shipments of new MacBooks have begun, with a sharp production ramp planned for September and an introduction planned for early October,&#8221; Gardner wrote. &#8220;The most distinctive features of the new MacBook appear to be a very thin aluminum casing, an LED-backlit display and an aggressive entry-level price point.&#8221;</p>
<p>Gardner expects Apple (AAPL) to introduce its fall notebook line &#8220;within weeks.&#8221; <a href="http://daringfireball.net/2008/09/lets_rock_special_event">October 14</a>, perhaps?</p>
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		<title>DOWn</title>
		<link>http://digitaldaily.allthingsd.com/20080915/down/</link>
		<comments>http://digitaldaily.allthingsd.com/20080915/down/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 18:00:49 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[backlit]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[casing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[Costco]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[Lehman]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Merrill Lynch]]></category>
		<category><![CDATA[MM Research]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[Nomura Research Institute]]></category>
		<category><![CDATA[Richard Gardner]]></category>
		<category><![CDATA[video camera]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5025</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1797097739}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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