Monday, December 29, 2008
PS3: Sony’s First-Person Foot-Shooter
“What has become of the Sony known for its technology?” Japanese Economy, Trade and Industry Minister and former Sony employee Akira Amari asked in October of 2006. “I hope it will solve its problems soon to quickly recover its brand image reputed for technological prowess.” If Amari can recall when that was Sony’s image, he has a good memory. Because Sony lost its dominant position in consumer electronics to rivals in Japan, South Korea and the U.S. long ago and has yet to regain it. And nowhere is that more apparent than in the the company’s videogame division.
