Digital Daily » BrandZ ™ Ranking http://digitaldaily.allthingsd.com by John Paczkowski Sun, 22 Nov 2009 22:11:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Google: The "G" Stands for "Global Domination" http://digitaldaily.allthingsd.com/20080421/ddv20080421/ http://digitaldaily.allthingsd.com/20080421/ddv20080421/#comments Mon, 21 Apr 2008 18:00:59 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080421/ddv20080421/
[ See post to watch video ] ]]> http://digitaldaily.allthingsd.com/20080421/ddv20080421/feed/ 0 Yahoo Still Not the World's No. 1 Brand http://digitaldaily.allthingsd.com/20080421/brands/ http://digitaldaily.allthingsd.com/20080421/brands/#comments Mon, 21 Apr 2008 07:06:38 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080421/brands/ No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands.

According to the market research firm’s assessment of financial performance and consumer sentiment, Google’s (GOOG) brand alone is worth some $86 billion–$14.6 billion more than GE’s (GE) and $15.2 billion more than Microsoft’s (MSFT). Impressive. Especially since that $86 billion represents a 30% jump from 2007.

That said, Google is not the big winner in the year-over-year increase in the tech brand-value competition. That honor belongs to Apple (AAPL), whose brand grew in value by 123%.

The big losers? No surprises here, either. Yahoo’s (YHOO) brand slipped 13% in value year-over-year, Motorola’s (MOT) 30%.

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