No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands.
According to the market research firm’s assessment of [...]
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According to the results of the 2007 CoreBrand Power 100 study (PDF), Microsoft (MSFT) has suffered significant erosion of its brand power since 2004. The software giant fell to No. 59 in Corebrand’s ranking of global brands for 2007, down from No. 11 in 2004.
Why? The market research firm speculates that the decline could have [...]
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YouTube’s going white label. This morning the online video outfit published APIs (application programming interfaces) giving publishers the ability to offer YouTube’s services directly to their own users. The move allows for the creation of so-called “chromeless” players–tailored to a publisher’s specifications and outfitted in their own branding–through which videos can be uploaded and [...]
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The only difference between Yahoo CEO Jerry Yang’s letter to shareholders and his all-hands memos to employees is the capital letters. Besides that, it’s really just another restatement of the same “we have a lot to be excited about” arguments Yang’s restated thrice already to employees (see “Yahoo CEO to Employees: Thank You for Not [...]
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