Looks like Bing’s September market share decline was more an anomaly than anything else. According to the latest figures from Hitwise, Bing’s share of the search market increased seven percent in October, evidently at the expense of both Google and Yahoo.
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Hoping to further differentiate its new Bing search engine from market leader Google, Microsoft is moving away from the proverbial “10 blue links” we so often associate with the search experience. During a presentation at the TechCrunch 50 event in San Francisco, the company announced Bing Visual Search, a Silverlight-based feature that replaces those links with images.
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Microsoft’s new search engine Bing unexpectedly went live this morning ahead of its scheduled June 3 launch date and it’s already done much to distinguish itself from Microsoft’s previous efforts in search. Certainly there’s far more verb potential in Bing than “Microsoft Live Search,” the service it’s replacing. And — beyond all this silliness about Bing’s prowess in adult entertainment queries — there’s a lot to impress.
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What’s in a name? Apparently, the answer to Microsoft’s many search problems. As we previously reported, the software behemoth plans to debut its new search service at our D: All Things Digital conference later this week, and when it does it may have a new name. Reports claim that Microsoft Live Search, once known as Windows Live Search, and prior to that as MSN Search, will henceforth be known as… Bing.
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