Microsoft Promotes Steven Sinofsky to President, Windows Division
Tami Reller to lead Windows Marketing and Finance

REDMOND, Wash. — July 8, 2009 — Microsoft Corp. today promoted Steven Sinofsky to president of the Windows Division. Sinofsky, a 20-year Microsoft veteran, most recently led the Windows and Windows Live Engineering Group, contributing to the Oct. 22 availability of Windows 7.

As president, Sinofsky assumes responsibility for the Windows business including both the engineering and marketing functions for Windows, Windows Live and Internet Explorer.

“Steven Sinofsky has demonstrated the ability to lead large teams that deliver great products. The work he and the team have done in getting ready to ship Windows 7 really defines how to develop and ship world-class software,” said Microsoft CEO Steve Ballmer. “He is a perfect fit to lead the Windows group.”

Sinofsky began his career at Microsoft in 1989 in engineering and has held multiple positions on Microsoft product teams. His full biography can be found here.

In addition, Tami Reller, currently chief financial officer (CFO) for the Windows Division, will take on the additional responsibility for marketing. Bill Veghte will be moving to a new leadership role in the company to be announced later this year. The transition between Reller and Veghte is timed to take place in late July when Windows 7 reaches the release to manufacturing (RTM) milestone.

Reller joined Microsoft in 2001 as part of the acquisition of Great Plains Software Inc. Reller was the CFO of Great Plains at the time of acquisition and had previously served in a number of senior marketing, sales and general management roles. Since joining Microsoft, she has held a variety of leadership positions including corporate vice president of marketing for Microsoft Business Solutions, where she was responsible for the launch of the Microsoft Dynamics brand. She will report to Sinofsky and will retain her responsibilities as CFO.

“In addition to her in-depth knowledge of the Windows business, I’m excited that Tami will bring to Windows her experience in marketing and finance, along with a history of fostering a strong and profitable partner ecosystem in business software,” Sinofsky said.

Jon DeVaan will continue in his role as senior vice president, reporting to Sinofsky. DeVaan managed the engineering team responsible for creating the core components of both Windows 7 and Windows Server 2008 R2.

And now, the all-hands memo from Microsoft CEO Steve Ballmer:

Windows is one of the franchise brands and products for Microsoft. Each new version of Windows is a visible and significant milestone for the company. We will soon finish Windows 7 and hand it off to our partners for general availability on October 22nd.

With this transition, we want to ensure we are setting up for the next release and continue the market leadership and momentum that we have with Windows today. Accordingly, I am pleased to announce today that Steven Sinofsky will be promoted to President of the Windows Division. Windows 7 is receiving terrific feedback from customers, partners, analysts alike, and the entire Windows team has done a great job.

With this promotion, Steven assumes responsibility for the Windows business including both the engineering and marketing functions for Windows, Windows Live and Internet Explorer. Jon DeVaan will continue in his role as senior vice president, reporting to Steven. In this role, Jon will continue to manage the engineering team responsible for creating the core components of both Windows 7 and Windows Server 2008 R2 and is responsible for the PC ecosystem engagement and technical readiness.

We are also pleased to announce today that Tami Reller, currently CFO for the Windows Division, will take on the additional responsibility of marketing for the Windows Division. Tami brings a strong background in delivering successful brands to market, most recently with the introduction of Dynamics in her previous role as marketing vice president for MBS. Tami takes over the marketing responsibility from Bill Veghte who will take a new leadership role in the company to be announced later this year. Bill and Tami will work closely together through this month to ensure we deliver on the momentum currently building for the launch of Windows 7.

Under Bill’s leadership, the team has re-energized our approach to marketing and selling Windows and the PC, built stronger relationships with our partners and has laid the right plans for delivering Windows 7 into the market. In particular, the “I’m a PC” campaign has really helped energize the brand and create emotional connections between our product and our customers. Bill has a long track record of success at Microsoft in a variety of capacities and we look forward to his continued contributions.

As we start the new fiscal year, we do so with a full slate of great products, healthy businesses and strong leadership. We would like to recognize Steven, Bill and Jon for their leadership of Windows and congratulate Tami on her new expanded role.

Steve

And if the OS should fail to meet that quality bar and its release date slips? Well, hey, Vista taught us that lunar new year is the new Christmas, right? As Brad Goldberg, general manager with Microsoft’s Windows Client Product Management team, said in 2006, when the company revealed that Windows Vista wouldn’t hit the consumer market in 2006, but in January 2007: “January has emerged as almost a second Christmas, with gift cards, sales, etc. It’s a new trend.”

In a note to customers Monday, Bill Veghte, senior vice president of Microsoft’s Online Services and Windows Business Group, reiterated that Microsoft (MSFT) will send XP off to meet the great BSOD in the sky on June 30. But he said the company will continue to support XP with security and other critical updates until April 2014. 2014. That’s 13 years after XP was first released.

“With the June 30, 2008, ‘end of sales’ date for Windows XP approaching, many people have asked me if they will still be able to get support for Windows XP. The answer is an emphatic ‘Yes, you will continue to be supported,’” Veghte wrote. “Our ongoing support for Windows XP is the result of our recognition that people keep their Windows-based PCs for many years.”

Huh. Apparently, it has nothing to do with the paucity of enterprise customers who seem to prefer XP to Microsoft’s newer, Vista operating system. Or Hewlett-Packard (HPQ), Lenovo (LNVGY) and Dell (DELL) offering customers who purchase Vista machines the chance to replace the OS with Windows XP Professional. Or the antipathy with which Vista’s viewed in the market.