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	<title>Digital Daily &#187; Belkin</title>
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	<description>by John Paczkowski</description>
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		<title>Weekend Update, 12/12/08</title>
		<link>http://digitaldaily.allthingsd.com/20081213/weekend-update-121208/</link>
		<comments>http://digitaldaily.allthingsd.com/20081213/weekend-update-121208/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 00:19:40 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Katherine Boehret]]></category>
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		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[layoffs]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=9600</guid>
		<description><![CDATA[Where are Tina Fey and Sarah Palin when we really need a laugh? In this week ramping up to the holidays, good cheer--unsurprisingly--was hard to find. 2008 may well be remembered as the year the econalypse stole Christmas.

Yahoo was bereft of cheer, for sure. BoomTown covered its long-dreaded layoffs and published Jerry Yang's complete memo to Yahoo staff about the painful process, which began on Wednesday. Ex-Yahoos from all corners of the company spoke (and vented) to BoomTown about the as-yet fruitless search for a CEO to replace Yang, who laid himself off last month. But wait--Digital Daily pointed out a singular moment of misplaced cheer--akin to fiddling while the proverbial Yahoo burns--as the company, uh, celebrated the holidays with a bafflingly lavish year-end party on last Saturday--four days before layoffs began.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/tinasarah.jpg"><img src="http://kara.allthingsd.com/files/2008/10/tinasarah-300x292.jpg" alt="" title="tinasarah" width="259" height="240" class="alignright size-medium wp-image-5305" /></a></p>
<p>In this week ramping up to the holidays, good cheer&#8211;unsurprisingly&#8211;was hard to find. 2008 may well be remembered as the year the econalypse stole Christmas.</p>
<p>Yahoo (YHOO) was bereft of cheer, for sure. BoomTown covered its <a href="http://kara.allthingsd.com/20081210/another-sad-day-for-yahoo-layoffs-begin-while-employees-vent/">long-dreaded layoffs</a> and published Jerry Yang&#8217;s <a href="http://kara.allthingsd.com/20081210/jerry-yangs-entire-memo-to-the-yahoo-troops-about-layoffs-except-not-the-part-about-maybe-more-to-come/">complete memo</a> to Yahoo staff about the painful process, which began on Wednesday. Ex-Yahoos from all corners of the company <a href="http://kara.allthingsd.com/20081213/ex-yahoos-weigh-in-on-their-choices-for-new-yahoo-ceo/">declared their preferences</a> (and vented) to BoomTown about the as-yet fruitless search for a CEO to replace Yang, who <a href="http://kara.allthingsd.com/20081117/boomtown-scoop-confirmed-the-entire-yahoo-press-release-on-yang-stepping-down-as-ceo/">laid himself off</a> last month. But wait&#8211;Digital Daily pointed out a singular moment of misplaced cheer&#8211;akin to fiddling while the proverbial Yahoo burns&#8211;as the company, uh, <em>celebrated</em> the holidays with a <a href="http://digitaldaily.allthingsd.com/20081209/yahoo-lets-eat-and-drink-for-tomorrow-your-jobs-die/">bafflingly lavish year-end party</a> last Saturday&#8211;four days before its massive layoffs began.</p>
<p>Digital Daily covered a lot more bad news this week&#8211;even some for Apple (AAPL). Belkin, historically the largest exhibitor at January&#8217;s MacWorld, <a href="http://digitaldaily.allthingsd.com/20081205/belkin-no-booth-at-macworld/">announced</a> it won&#8217;t be at the convention this year. In addition, registrations for the annual Macfest are down 20 percent since last year. <a href="http://digitaldaily.allthingsd.com/20081212/fairchilds-year-without-a-santa-claus/">Fairchild</a> became the latest in a long  procession of semiconductor companies to lower estimates in the face of dwindling demand, and IPO activity dropped 50 percent in 2008, according to <a href="http://digitaldaily.allthingsd.com/20081211/report-2008-ipo-market-obviously-lousy/ ">Ernst &#038; Young&#8217;s year-end Global IPO Update</a>. What&#8217;s that word? Oh yeah, <em>schadenfreude</em>. In a cold bit of circumstance, almost any company can feel a little bit better by comparing itself to <a href="http://digitaldaily.allthingsd.com/20081212/nortel-agonistes/">Nortel</a> (NT), which lost an astonishing 97 percent of its value this year.</p>
<p>MediaMemo wrote about CBS&#8217;s (CBS) appointment with the piper&#8211;it spent $1.8 billion on CNET last year, and started <a href="http://mediamemo.allthingsd.com/20081211/confirmed-cbs-interactive-restructuring-after-cnet-deal-cutting-staff/">paying the consequences</a> this week. The re-org of the entire CBS Interactive group is laid out in <a href="http://mediamemo.allthingsd.com/20081211/cbs-interactivecnet-re-org-the-complete-memo/">Quincy Smith&#8217;s memo</a> to its staff. <a href="http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/">Hulu</a> was hurting this past week, too. Its traffic dropped sharply in the absence of <a href="http://kara.allthingsd.com/20081019/sarah-palin-plays-sarah-palin-on-snl-nails-it/">Tina Fey/Sarah Palin viral videos</a>. There <em>was</em> at least one happy anomaly in this week&#8217;s news, though: Microblogging site <a href="http://mediamemo.allthingsd.com/20081211/who-said-web-20-was-rip-microblog-tumblr-raises-45-million-expectations/">Tumblr</a> brought back memories of the heady early days of Web 2.0, announcing a $4.5 million-dollar round of funding from Union Square Ventures and Spark Capital. </p>
<p>On the Mossberg front, Walt is on a holiday break, but Personal Technology is not. <a href="http://ptech.allthingsd.com/20081210/two-new-devices-give-presentations-some-portability/">Nick Wingfield</a> sat in for him this week with a column about digital projectors, which are getting smaller and more portable. And in anticipation of Mac-themed holidays for Windows PC users, <a href="http://solution.allthingsd.com/20081209/helping-your-data-decamp-to-a-mac/">Katherine Boehret</a> discussed reliable methods of getting data from a PC to a Mac.</p>
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		<title>CES 2009: Three Booths and a Clapping Toy Monkey?</title>
		<link>http://digitaldaily.allthingsd.com/20081205/ces-2009-three-booths-and-a-clapping-toy-monkey/</link>
		<comments>http://digitaldaily.allthingsd.com/20081205/ces-2009-three-booths-and-a-clapping-toy-monkey/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 19:26:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=9235</guid>
		<description><![CDATA[If a global manufacturer of computer hardware like Belkin’s not exhibiting at CES, who is? I posed that question jokingly earlier this morning, but turns out there's a very real and ugly answer to it: Not Seagate. Not Logitech. Not Cisco. Not Philips. Not Yahoo. And not Sanyo, either.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/12/monkey.jpg" alt="" title="monkey" width="180" height="254" class="alignright size-full wp-image-9256" />If a global manufacturer of computer hardware like Belkin’s <a href="http://digitaldaily.allthingsd.com/20081205/belkin-no-booth-at-macworld/">not exhibiting at CES</a>, who is? I posed that question jokingly earlier this morning, but turns out there&#8217;s a very real and ugly answer to it: </p>
<p>Not Seagate (STX).</p>
<p>Not Logitech (LOGI).</p>
<p>Not Cisco (CSCO).</p>
<p><a href="http://news.cnet.com/8301-17938_105-9971000-1.html?tag=mncol;txt">Not Philips.</a></p>
<p><a href="http://news.cnet.com/8301-17938_105-10104399-1.html?tag=mncol">Not Yahoo</a>. <a href="http://digitaldaily.allthingsd.com/category/yahoo/">Obviously</a>.</p>
<p>And not Sanyo, either.</p>
<p>All six companies have abandoned plans to exhibit on the Consumer Electronics Show floor. Like Belkin, they are all opting for the more intimate and inexpensive floorspace of a Vegas hotel room. Said Seagate spokesperson Woody Monroy, &#8220;We haven&#8217;t pulled out of CES&#8230;we&#8217;re just taking a different approach.&#8221; Cisco offered this statement on the matter:</p>
<blockquote><p>On our Q1 FY &#8216;09 earnings call on November 5 we announced that we will be reducing expenses for FY09 by over $1B from our annualized expense run rate, given the challenging macroeconomic environment. We are targeting reductions in travel and discretionary-related expenses, including offsite meetings, outside services, equipment, events, trade shows, prototypes, marketing and other activities. Given this focus on reducing costs, we are modifying our participation in the Consumer Electronics Show in Las Vegas in January 2009.  </p>
<p>We have several speakers presenting in the various CES sessions, and Cisco chairman and CEO John Chambers will be delivering a keynote at the conference, as well. We are focusing our CES presence on our direct customers, press and analysts in order to create a more intimate event and reduce expenses. We look forward to an exciting CES 2009 with multiple product announcements that will reinforce Cisco’s consumer strategy. We remain committed to the consumer market, and we believe our cost control focus at this time is appropriate. In support of our CES presence, we will be utilizing Cisco’s world-class Web 2.0 collaboration technologies, such as TelePresence and WebEx, to maintain essential customer and partner communication. Cisco will have compelling demonstration areas and meeting rooms in the Venetian hotel in Las Vegas as we have for the past several years.&#8221;</p></blockquote>
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		<title>Bailing on Big Tech Trade Shows</title>
		<link>http://digitaldaily.allthingsd.com/20081205/bailing-on-big-tech-trade-shows/</link>
		<comments>http://digitaldaily.allthingsd.com/20081205/bailing-on-big-tech-trade-shows/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 19:00:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={4046256001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>If Belkin's Not Exhibiting at Macworld, Who Is?</title>
		<link>http://digitaldaily.allthingsd.com/20081205/belkin-no-booth-at-macworld/</link>
		<comments>http://digitaldaily.allthingsd.com/20081205/belkin-no-booth-at-macworld/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 18:23:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=9200</guid>
		<description><![CDATA[Next month’s Macworld Conference &#38; Expo show floor will be quite a bit easier to navigate than in years past. With registration down by 20 percent over last year, there are likely to be far fewer attendees, and with a growing list of companies pulling out of the show, there’ll be fewer booths for them to crowd. Earlier this week, Adobe said it had decided against exhibiting on the show floor. A coterie of other companies is joining it, top among them, Belkin, which has also pulled out of exhibiting at CES. What's next--a Super Bowl boycott?]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/12/belkinmacworld.jpg" alt="" title="belkinmacworld" width="350" height="251" class="aligncenter size-full wp-image-9218" />Next month&#8217;s Macworld Conference &#038; Expo show floor will be quite a bit easier to navigate than in years past. With registration down by 20 percent over last year, there are likely to be far fewer attendees at the annual marquee Apple (AAPL) event, and with a growing list of companies pulling out of the show, there&#8217;ll be fewer booths for them to crowd. Earlier this week, Adobe (ADBE) said <a href="http://www.macworld.com/article/137244/2008/12/adobeexpo.html">it had decided against exhibiting on the show floor</a>. And now <a href="http://www.appleinsider.com/articles/08/12/04/more_big_names_downsizing_pulling_out_of_macworld_expo.html">a coterie of other companies is joining it</a>, top among them, Belkin, long one of Macworld&#8217;s largest exhibitors.</p>
<p>Belkin has confirmed that it&#8217;s pulling its booth from the show floor as well. The company has opted instead to hold private meetings with its channel partners. It insists that this isn&#8217;t so much a financial decision, as a strategic one&#8211;&#8221;we&#8217;re reallocating show floor funds to hold private product meetings,&#8221; a spokesperson told me&#8211;but it&#8217;s hard not to view it that way, given the continued deterioration of the economy. Interesting to note, though, that sources tell AppleInsider that the company had already paid for its 2009 booth space.</p>
<p>Show organizer IDG must be offering Econalypse refunds&#8230;.</p>
<p><strong>UPDATE:</strong> Belkin won&#8217;t be exhibiting at the Consumer Electronics Show, either. &#8220;No booth at CES&#8211;and it&#8217;s for the same reasons why we&#8217;re not exhibiting at MacWorld,&#8221; a spokesperson tells me. &#8220;We learned that a smaller group of our channel partners will be attending CES, and those who are attending are focusing on driving incremental value in 2009. We believe that private meetings in hotel suites are more conducive for this type of discussion, as they are more intimate. So, we are redistributing our resources and funds to help support sell-thru for our retail partners and drive traffic into their stores. Examples: more holiday promotions and programs.&#8221;</p>
<p>As of this morning, no participants&#8211;potential or otherwise&#8211;have pulled out of Super Bowl XLIII, but the trend is looking grim for seasonal blockbusters. We&#8217;ll keep you posted.</p>
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