MySpace–a Place for Behavioral Targeting
Facebook wasn’t the only social-networking site to introduce “a new way of advertising” this week. MySpace did as well. The News Corp.-owned social-networking site announced SelfServe–an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic and user-interest data.
Using SelfServe, American Express, for example, might aim ads at [...]
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About John
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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- The Golden Age of Video
Best video mashup ever.
- I’m not dead yet
A Facebook Memorial
- Pulp Fiction Audio Mix
Wow.
- A world without the Internet
Worth it for the Rickrolling photo alone.
- Google Wave Cinema: Pulp Fiction
Excellent.
- Dead Fly Art
Flughumor!
- Happy Birthday Monty Python …
… you vacuous, toffee-nosed, malodorous perverts
- ‘You are being shagged by a rare parrot’
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
- A Spectacular Cover of “Let It Be”
Spectacular in the bellowing Russian sailor sense of the word …
- Protect Insurance Companies PSA
“If you spell something wrong on your insurance claim, do you really deserve surgery? I don’t think so …”
