So Google has finally copped to developing an operating system–Chrome OS, a software platform “created for people who spend most of their time on the Web, and…designed to power computers ranging from small netbooks to full-size desktop systems.” It is an extraordinary market play. And an unsettling one. For it seeks to place Google, which already collects vast amounts of data about our Internet use, at the very center of our information experience. The privacy implications of that are, of course, horrendous.
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In Silicon Valley, it’s hard to believe that not everyone follows each shiny new thing on the Web, tracks OS versions as intently as the storyline for “Battlestar Galactica” and remains jacked-in pretty much 24/7. But it’s been known to happen.
For instance, BoomTown was in Rome earlier this week attending a conference on business, brand and innovation that happens only once every seven years–and one of the biggest takeaways? Hardly any Italians have heard of Twitter, and those who have don’t really use it.
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Well, it’s about time. On Aug. 1, four top members of the House Committee on Energy and Commerce sent letters ordering 33 cable and Internet companies, including Google, Microsoft, and Yahoo, to explain in detail their privacy standards. Of particular concern to the Committee was “the growing trend of companies tailoring Internet advertising based on consumers’ Internet search, surfing or other use,” i.e., behavioral targeting.
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