Asked in October 2008 why Apple wasn’t yet offering Blu-ray DVD drives as an option on machines, Apple CEO Steve Jobs said the licensing issues were too complex to make doing so worthwhile. “Blu-ray is a bag of hurt,” he quipped. Well, no longer. Because Apple is planning to refresh its iMac desktop computer in the next few weeks, and when it does, it may well offer a Blue-ray drive option.
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2009 may prove to be the year that Blu-ray caught on. Sales of the high-definition DVD players, sluggish throughout 2008, are surging in 2009. According to the latest metrics from the NPD Group, sales of standalone Blu-ray disc players in the United States rose 72 percent from the first quarter of 2008, driven by an increasing awareness of the technology.
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Mac clone maker Psystar isn’t letting its uncertain future undermine its product road map. Though embroiled in a nasty legal spat with Apple over the legality of its use of Mac OS X in its Open Computer, Psystar this week defiantly began shipping Mac clones with both Blu-ray drives and GeForce 9800GT video cards, neither of which is available in official Macs.
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Fielding questions from the audience after Tuesday’s MacBook launch event, Apple CEO Steve Jobs was asked why the company isn’t offering Blu-ray DVD drives as an option on its newer machines. A reasonable question. Apple was an early backer of Blu-ray, but hasn’t exactly been an early adopter of the technology. Hewlett-Packard and other PC makers are offering their systems with a Blu-ray option, why not Apple?
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