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	<title>Digital Daily &#187; backlit display</title>
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		<title>Apple: A Ship That Leaks From the Top?</title>
		<link>http://digitaldaily.allthingsd.com/20081015/apple-a-ship-that-leaks-from-the-top/</link>
		<comments>http://digitaldaily.allthingsd.com/20081015/apple-a-ship-that-leaks-from-the-top/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 18:28:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6828</guid>
		<description><![CDATA[Beyond the technology on display at Tuesday’s Apple event, what was perhaps most interesting was the accuracy with which it had been predicted. Astonishing really, given Apple’s near-monomaniacal secrecy. With the exception of that bogus $800 MacBook story, nearly every single rumor voiced in the weeks preceding Tuesday’s event was proven true.]]></description>
			<content:encoded><![CDATA[<blockquote><p>When Daily Variety broke the news that Pixar had hired writers for the pitch that became the 2007 release, ‘Ratatouille,’ Steve Jobs tracked the reporter down at the Sundance Film Festival, demanding to know her sources and threatening to fire the film’s writers. He called her on the private line of a rented condo&#8211;a number she had not given out to anyone. She still doesn’t know how he found it.&#8221;</p>
<p>– <a href="http://digitaldaily.allthingsd.com/20071220/apple-thinksecret/">Daily Variety, June 18, 2006</a></p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/jobsd5.jpg" alt="" title="jobsd5" width="350" height="233" class="aligncenter size-full wp-image-6829" /></p>
<p>Beyond the technology on display at <a href="http://digitaldaily.allthingsd.com/20081014/liveblogging-from-apple-notebook-spotlight-event/">Tuesday&#8217;s Apple event</a>, what was perhaps most interesting was the accuracy with which it had been predicted. Astonishing really, given Apple&#8217;s near-monomaniacal secrecy. With the exception of <a href="http://daringfireball.net/2008/10/todays_claim_chowder">that bogus $800 MacBook story</a>, nearly every single <a href="http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/">rumor</a> voiced in the weeks preceding Tuesday&#8217;s event was proven true&#8211;Apple&#8217;s new &#8220;brick&#8221; manufacturing process, aluminum enclosures for consumer MacBooks, LED backlit display, multi-touch glass trackpads, the screaming fast new Nvidia GPUs, even the date of the MacBook event itself. So when CEO Steve Jobs took the stage and said, &#8220;we have some exciting new products to show you,&#8221; most everyone sitting in the audience already had a pretty damn good idea what they were about to be shown. And that&#8217;s got to bother Apple (AAPL), which has long argued that leaks dampen excitement around product launches and taken legal action against rumor sites that publish them. Certainly, Jobs, showman that he is, can&#8217;t be pleased that the rabbits he&#8217;d planned to pull out of his hat Tuesday were hopping willy-nilly about the stage before he even arrived.</p>
<p>But apparently there&#8217;s little Apple can do to stop it.  Or it&#8217;s given up trying. Or something else. &#8220;There used to be saying at Apple,&#8221; <a href="http://d5.allthingsd.com/20070530/d5-gates-jobs-interview/">Jobs recalled at our D5 conference</a>: &#8220;Isn&#8217;t it funny? A ship that leaks from the top.&#8221;</p>
<p>Perhaps it&#8217;s time for that saying be brought back into popular usage.</p>
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		<title>Apple R&amp;D: The "R" Stands for Rumor</title>
		<link>http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/</link>
		<comments>http://digitaldaily.allthingsd.com/20081013/apple-rd-the-r-stands-for-rumor/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 18:17:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6649</guid>
		<description><![CDATA[The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And, as with every Apple product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/appleinvite.jpg" alt="" title="appleinvite" width="350" height="286" class="aligncenter size-full wp-image-6648" /></p>
<blockquote><p>
One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.&#8221;</p>
<p>&#8211;<a href="http://seekingalpha.com/article/86056-apple-f3q08-qtr-end-6-28-08-earnings-call-transcript?page=-1"> Apple Chief Operating Officer Tim Cook, July 21, 2008</a>
</p></blockquote>
<p>The media will gather tomorrow at Apple&#8217;s Cupertino, Calif., headquarters for <a href="http://digitaldaily.allthingsd.com/20081009/apple-announces-oct-14-notebook-event/">an invitation-only event</a>&#8211;presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow&#8217;s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:</p>
<ul>
<li>Apple will uncrate a new line of MacBooks whose cases are <a href="http://9to5mac.com/macbook-brick">carved from a single brick of aircraft-grade aluminum</a>.</li>
<li>Apple&#8217;s refreshed MacBook line will include a machine priced at below $1000, perhaps even <a href="http://www.inquisitr.com/4834/exclusive-apple-to-launch-800-laptop/">as low as $800</a>.</li>
<li>The new MacBooks will feature  <a href="http://macenstein.com/default/archives/1721">glass, multi-touch trackpads</a> and <a href="http://www.digitimes.com/news/a20080521PB201.html"> LED-backlit displays</a>.</li>
<li>They&#8217;ll swap out Intel&#8217;s chipset&#8211;not the central processor&#8211;for <a href="http://macsoda.com/2008/10/02/nvidia-event-moved-to-familiar-date/">Nvidia&#8217;s MCP7A</a>, which reportedly blows the doors off Intel&#8217;s G45 in the graphics department.</li>
<li>Blu-ray will be offered as <a href="http://revision3.com/blog/2008/10/11/amazing-diggnation-in-london/">an option</a> on high-end models.</li>
<li>Finally, Apple&#8217;s new line of portables will include the <a href="http://digitaldaily.allthingsd.com/20080725/itablet/">unmatchable &#8220;state-of-the-art new product&#8221;</a> to which Apple CFO Peter Oppenheimer and COO Tim Cook  referred earlier this year, and that product will be a tablet. Something along the lines of the &#8220;MacBook Touch&#8221; <a href="http://www.macdailynews.com/index.php/weblog/comments/rumor_apples_secret_product_is_macbook_touch/">described by MacDailyNews</a> back in July.<br />
<blockquote><p>
Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion&#8217;s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. &#8230; App Store-compatible, able to run Mac apps, too.&#8221;
</p></blockquote>
</li>
</ul>
<p>An interesting spread of rumors, some quite likely, others improbable &#8230; and yet entirely plausible because, after all, it&#8217;s Apple we&#8217;re talking about. We&#8217;ll find out which of these proves true tomorrow at 10 a.m. PDT. I&#8217;ll be covering the event live, so be sure pay us a visit tomorrow.</p>
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