Sirius XM Radio’s financial position is improving. Sadly, the same cannot be said for its subscribership. Reporting earnings this morning, the company broke even in its third quarter. Good news, but it was tempered with a bit of bad. Because Sirius’s subscriber growth is slowing.
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The too-long-in-coming Sirius XM app for the iPhone and iPod touch showed up in the App Store today and sadly, it’s more noteworthy for what’s missing than anything else. Absent from it are a number of the broadcaster’s more popular channels, among them Howard Stern’s, which Sirius often claims are responsible for driving more subscriptions than any other. Also missing: MLB Play-by-Play, NFL Play-by-Play and Sirius NASCAR Radio.
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Good thing Sirius XM Radio resolved the debt issues that threatened to drag it into bankruptcy earlier this year; the company’s clearly got other things to worry about. Like fleeing subscribers. Reporting a first-quarter net loss of $236.6 million this morning, Sirius said that anemic car sales had led to its first-ever decline in net subscriber additions. And it was a nasty decline.
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At Sirius XM’s annual meeting Thursday, shareholders approved a reverse stock split plan that empowers the board to split common Sirius shares by a 1-for-10 to 1-for-50 ratio by end of 2009. They also approved the issuance of up to 3.5 billion new shares. Should Sirius need to, it can now effect a reverse split that will raise its stock price above the $1 necessary to avoid delisting and sell new shares to meet the almost $1 billion in loan repayments it faces next year.
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