Microsoft’s efforts to bolster Bing’s market share are no longer paying off as well as they have been. After months of slight but steady increases in market share, Bing’s percentage of the search market in the U.S. and abroad fell in September for the first time.
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Microsoft’s Bing search service continues to gather momentum, albeit slowly. Bing’s share of the U.S. Internet search market grew one percent in July, rising to 9.41 percent from 8.23 percent in June, according to metrics outfit StatCounter. Meanwhile, Yahoo’s share of the market declined to 10.95 percent from 11.04 percent. So together, Microsoft and Yahoo, thanks to their new alliance, claim 20.36 percent of the search market. Which is a hell of a lot less than Google.
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You can’t overtake a market in a month, particularly one dominated by Google. But you can certainly chip away a small foothold. Which is what Microsoft managed to do with its new search engine, Bing, last month. According to StatCounter, Microsoft’s share of the market grew to 8.23 percent in June, up from the 7.8 percent share it held prior to Bing’s launch.
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