Clearly, there’s quite a bit of enthusiasm around the device and its Motoblur feature, which connects a variety of social networking services to the phone’s core functions.

Said Mark Sue, an analyst at RBC Capital: “Our initial take is favorable, and it seems that Motorola is carving out a niche in the crowded smartphone market by focusing on socially minded demographics as opposed to enterprise users or pro-sumers. We think it’s a step in the right direction.”

C.L. King analyst Lawrence Harris was similarly impressed. “Our initial impression of the CLIQ is that it is not an iPhone killer, but that it will be a contender,” he said in a research note issued today. “…Initial reviews suggest that the CLIQ’s build quality is excellent with a solid keyboard, two important selling points.”

And Tavis McCourt at Morgan Keegan said the CLIQ is a credible device–assuming Motorola (MOT) can sell enough of them. “MOTOBLUR clearly differentiates a Motorola Android-based smartphone from others on the market and provides Motorola a fighting chance at successfully turning around Mobile Devices with Android-based devices,” he noted today.

“The CLIQ appears to be a solid touch screen smartphone,” McCourt added, “but we will defer from offering a more confident opinion until we get a chance to test one and note that we expect the upcoming Motorola Android-based device for Verizon Wireless may be somewhat more impressive. We believe Motorola ultimately needs to sell about 2 million smartphones/quarter in order to become sustainably profitable in its Mobile Devices business.”

McCourt’s conclusion: “Given Motorola’s global distribution, this does not require a ‘home run’ product, but only a series of ‘solid’ products. The CLIQ appears to be a good first step in this turnaround.”

Not much of a surprise here, I suppose, given the level of anticipation that typically accompanies the release of a new iPhone. Nielsen says “anticipatory buzz” for the iPhone 3GS was near-deafening. “The new iPhone 3G S sent blog mentions up 1,226 percent week-over-week on June 8, the day of the announcement. After the initial announcement, buzz dipped but again picked up after the phone became available to consumers on June 19, with blog mentions more than doubling compared to the week prior.” The chart, below (click to enlarge):

“The ornamental design for an electronic media reader, as shown and described.”

About as exciting as the original Kindle design it describes, but this isn’t a utility patent, so you can’t really expect much from it. That said, the reference citations it contains are interesting. Among the devices included: the iRex iLiad, the NUUTbook an early prototype of the One Laptop Per Child Foundation’s XO laptop and Apple’s MacBook Pro.

Note: Be sure to see the liveblog of the Amazon announcement in New York by MediaMemo’s Peter Kafka, starting at 10:30 a.m. EDT.

The announcement of an impending update to the iPhone OS will doubtless cause tremors of fear over at Palm (PALM), which now may end up launching its new Pre smartphone in the shadow of an even more formidable rival. Just breathe into the paper bag and count to ten, Ed …

The refresh may happen yet, however. Apple (AAPL) has on many occasions uncrated new products on the heels of Macworld. In February of 2008, the company announced new iPhone & iPod touch models. In February of 2006 it debuted the Intel Mac mini and iPod Hi-Fi. In January 2005 it uncrated new PowerBooks and a month later, it announced a new iPod mini and an update to iPod photo.

Clearly there’s quite a precedent for post-Macworld announcements, and in all likelihood this year will see a few as well. Certainly, an Apple desktop event later this month or in early February would be an elegant way for the company to dovetail the official release of iLife ’09 with some new desktop hardware, celebrate the 25th anniversary of the Macintosh and prove once and for all that it doesn’t need Macworld to publicize new product releases.