Friday, November 13, 2009
Videogame Industry Suffers Massively Multiplayer Sales Decline
If the latest sales data are any indication, the videogame industry may be headed for a rough holiday season. NPD Group reports that revenue from consoles and software plummeted during October, falling 16.4 percent from September and 19 percent year-over-year. It was the industry’s seventh consecutive monthly decline.




In a month when some 533,000 jobs were lost nationwide, Americans bought an astonishing amount of videogame paraphernalia–$2.91 billion worth, according to market research outfit NPD Group. That’s a 10 percent increase over November 2007. Said NPD analyst Anita Frazier, “With $16 billion realized for the year so far through November, the industry is still on pace to achieve total year revenue of $22 billion in the U.S.”