You know things are bad at AMD when the company’s schadenfreude over Intel’s European legal woes spills over into its brand messaging. Surf over to AMD’s Web site this morning and you’ll find foremost on its homepage not a message about Fusion, its next-generation microprocessor design, or branding for its various chips, but a gigantic European Union flag.
Ouch. European regulators slapped Intel with an antitrust fine and, as expected, it’s a large one–a record $1.45 billion, which dwarfs even the $1.2 billion fine levied against Microsoft in 2008. The largest ever assessed for monopoly abuse, the fine follows charges that Intel abused its market dominance by illegally inducing PC manufacturers to use its chips over those of rival AMD.
Well, look at that. Floundering though it is, AMD has managed some gains in the semiconductor market. According to IDC, the company’s share of the chip market hit 22.3 percent during the first quarter of 2009, an increase of 4.6 percent over the fourth quarter of 2008. Meanwhile, Intel’s share fell to 77.3 percent, a decline of 4.7 percent.
Gateway officials once claimed that Intel “beat them into guacamole” in retaliation for doing business with rival AMD. Five years later, the European Commission is poised to give Intel a similar beating for doing so.
After three years, AMD is finally getting around to merging it’s microprocessor and graphics divisions, another stab at reaching profitability after more than two years of losses. On Wednesday afternoon the company said it would consolidate the two divisions into one–platforms and products–led by SVP Rick Bergman.
“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.
Apple has fleshed out its chip design group with another key hire. The company has recruited Bob Drebin, former CTO of AMD’s Graphics Products Group, as a senior director. Apple won’t say what it is exactly Drebin’s going to work on, though it’s a safe bet it’s related to the multicore graphics processors in which Drebin has his expertise.
Billionaire Warren Buffett says the economy will be in a shambles throughout “2009–and, for that matter, probably well beyond.” The same can apparently be said for the PC market. Research outfit Gartner on Monday warned that PC sales will suffer the “sharpest unit decline in history” this year.
With IBM quietly contributing another 2,800 or so employees to the next Bureau of Labor Statistics Unemployment report, this seems like a fine time to pay respects to those who’ve gone before them. And there are many. In the past six months, thousands of workers have been right-sized and offboarded. Rebalanced and rationalized. “Smartsized.” Sacked. A quick scan of the carnage.
2008 hasn’t quite proven to be the “phenomenal transition year” AMD believed it would be. Despite new leadership and a restructuring of its manufacturing assets, the company was not able to return to profitability by the third quarter of 2008 as it had hoped. And now, AMD has reported a greater-than-expected net loss for the fourth quarter of 2008—its ninth consecutive one.
AMD may have written down its acquisition of ATI for the last time. On Tuesday, the company said it will sell the underperforming handset business it acquired with its 2006 purchase of ATI to Qualcomm for $65 million. The transaction follows the August 2008 sale of AMD’s digital television business–also acquired as part of its costly and troubled merger with ATI.
“Difficult, but prudent, actions.” That’s how AMD describes its decision to sack 1,100 employees and reduce the base pay of those who remain. Come February, the chipmaker will reduce its workforce by roughly nine percent. It will suspend its 401(k) match for employees and slash their salaries.
Tech may be done with layoffs for 2008, but 2009 is another matter entirely. Now that the souring economy has had its way with Yahoo and AMD and Palm and Sun and Nortel, it’s moving on to bigger fare. We’ve already heard predictions that Google will sack as much as 15 percent of its workforce next year. Now come rumors that Microsoft is steeling itself for large-scale job cuts as well.
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
12:58 AM: Breakfast: Two schools of fish from Tokyo Bay. Calories: 782,000. How I was feeling when I ate this: confused, irradiated, hating my size.
11:37 AM: Exercise: “Taxi Stomp” (alternating legs, for 30 blocks). Calories burned: 148,900,183.
1983. The Beatles announce their first tour in thirteen years, but likewise announce that Michael Jackson will be going on tour with them as a one gigantic mega-concert event.
Best video mashup ever.
A Facebook Memorial
Wow.
Worth it for the Rickrolling photo alone.
Excellent.
Flughumor!
… you vacuous, toffee-nosed, malodorous perverts
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
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