Intel’s year of sequential gains in the semiconductor market came to an abrupt end in the first quarter of 2009. According to market research outfit iSuppli, the chip giant’s share of the market fell 2.5 percent to 79.1 percent in Q1. Meanwhile, AMD’s rose about 2.3 percent to 12.8 percent.
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A bit of good news today amid the chip industry’s seemingly endless procession of bad. Sales of semiconductors rose 6.4 percent globally from March to April to $15.6 billion, according to the latest metrics from the Semiconductor Industry Association. But at $15.6 billion, they were still about 25 percent below the $20.9 billion reported last April.
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You know things are bad at AMD when the company’s schadenfreude over Intel’s European legal woes spills over into its brand messaging. Surf over to AMD’s Web site this morning and you’ll find foremost on its homepage not a message about Fusion, its next-generation microprocessor design, or branding for its various chips, but a gigantic European Union flag.
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Ouch. European regulators slapped Intel with an antitrust fine and, as expected, it’s a large one–a record $1.45 billion, which dwarfs even the $1.2 billion fine levied against Microsoft in 2008. The largest ever assessed for monopoly abuse, the fine follows charges that Intel abused its market dominance by illegally inducing PC manufacturers to use its chips over those of rival AMD.
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Well, look at that. Floundering though it is, AMD has managed some gains in the semiconductor market. According to IDC, the company’s share of the chip market hit 22.3 percent during the first quarter of 2009, an increase of 4.6 percent over the fourth quarter of 2008. Meanwhile, Intel’s share fell to 77.3 percent, a decline of 4.7 percent.
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Gateway officials once claimed that Intel “beat them into guacamole” in retaliation for doing business with rival AMD. Five years later, the European Commission is poised to give Intel a similar beating for doing so.
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After three years, AMD is finally getting around to merging it’s microprocessor and graphics divisions, another stab at reaching profitability after more than two years of losses. On Wednesday afternoon the company said it would consolidate the two divisions into one–platforms and products–led by SVP Rick Bergman.
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“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.
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Apple has fleshed out its chip design group with another key hire. The company has recruited Bob Drebin, former CTO of AMD’s Graphics Products Group, as a senior director. Apple won’t say what it is exactly Drebin’s going to work on, though it’s a safe bet it’s related to the multicore graphics processors in which Drebin has his expertise.
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Billionaire Warren Buffett says the economy will be in a shambles throughout “2009–and, for that matter, probably well beyond.” The same can apparently be said for the PC market. Research outfit Gartner on Monday warned that PC sales will suffer the “sharpest unit decline in history” this year.
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With IBM quietly contributing another 2,800 or so employees to the next Bureau of Labor Statistics Unemployment report, this seems like a fine time to pay respects to those who’ve gone before them. And there are many. In the past six months, thousands of workers have been right-sized and offboarded. Rebalanced and rationalized. “Smartsized.” Sacked. A quick scan of the carnage.
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2008 hasn’t quite proven to be the “phenomenal transition year” AMD believed it would be. Despite new leadership and a restructuring of its manufacturing assets, the company was not able to return to profitability by the third quarter of 2008 as it had hoped. And now, AMD has reported a greater-than-expected net loss for the fourth quarter of 2008—its ninth consecutive one.
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AMD may have written down its acquisition of ATI for the last time. On Tuesday, the company said it will sell the underperforming handset business it acquired with its 2006 purchase of ATI to Qualcomm for $65 million. The transaction follows the August 2008 sale of AMD’s digital television business–also acquired as part of its costly and troubled merger with ATI.
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